Wild Earth's High-Protein Meat-Free Dog Food is Nutritionally Complete
Laura McQuarrie — August 20, 2019 — Eco
References: wildearth & prnewswire
Wild Earth is on a mission to offer dog food that's better for pets and the planet, and it recently launched a first-of-its-kind high-protein, meat-free dog food that contains no animal ingredients. The innovative product from the biotech pet food start-up was just introduced at the SuperZoo Conference, setting itself apart as a 100% nutritionally complete pet food that is set to challenge even the highest quality animal-based foods on the market.
The Clean Protein Dog Food is available in small and large sizes to suit different breeds and offers a clean formula with yeast protein as its main ingredient. Some of the other plant-based ingredients that make up the clean pet food recipe—which is free from artificial preservatives and flavors, plus corn, soy and rice—include oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach.
The Clean Protein Dog Food is available in small and large sizes to suit different breeds and offers a clean formula with yeast protein as its main ingredient. Some of the other plant-based ingredients that make up the clean pet food recipe—which is free from artificial preservatives and flavors, plus corn, soy and rice—include oats, sweet potatoes, chickpeas, blueberries, pumpkin and spinach.
Trend Themes
1. Plant-based Pet Foods - Disruptive innovation opportunity: Develop more plant-based pet food options that are nutritionally complete and eco-friendly.
2. Meat-free Dog Food - Disruptive innovation opportunity: Create high-protein dog food alternatives that do not contain animal ingredients.
3. Clean Pet Food Formula - Disruptive innovation opportunity: Develop clean and natural pet food formulas that exclude artificial preservatives and flavors, as well as common allergens like corn, soy, and rice.
Industry Implications
1. Biotech Pet Food - Disruptive innovation opportunity: Explore biotech advancements to create innovative pet food products that are sustainable and promote animal welfare.
2. Plant-based Food Industry - Disruptive innovation opportunity: Enter the growing market of plant-based foods for pets, offering alternatives for conscious pet owners seeking eco-friendly options.
3. Natural Pet Food Industry - Disruptive innovation opportunity: Capitalize on the demand for natural pet foods by developing clean formulas with simple ingredients and no chemical additives.
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