Chivas Brothers and Naughty Dog Release the 'Moth & Wolf' Whiskey
Niko Pajkovic — August 23, 2022 — Lifestyle
References: chivasbrothers & drinksint
Chivas Brothers, a Scotch whiskey brand owned by Pernod Ricard, has teamed up with video gamer developer Naughty Dog to release the 'Moth & Wolf,' a limited-edition Scotch whiskey that draws inspiration from the video game 'The Last of Us Part II.'
The new partnership is representative of the Chivas Brothers' recent push to break into new demographics via the use of film, TV, and gaming collaborations.
“Die-hard fans can now experience The Last of Us Part II in a new and unique way with a dram of this whisky. I can’t wait for blended whisky fans to taste what we’ve been working on and to welcome more drinkers into the wonderful world of whisky," said Kevin Balmforth, blending manager at Chivas Brothers Limited.
Image Credit: Chivas Brothers
The new partnership is representative of the Chivas Brothers' recent push to break into new demographics via the use of film, TV, and gaming collaborations.
“Die-hard fans can now experience The Last of Us Part II in a new and unique way with a dram of this whisky. I can’t wait for blended whisky fans to taste what we’ve been working on and to welcome more drinkers into the wonderful world of whisky," said Kevin Balmforth, blending manager at Chivas Brothers Limited.
Image Credit: Chivas Brothers
Trend Themes
1. Video Game-themed Spirits - Alcohol brands collaborating with video game developers to release spirits inspired by popular video games presents an opportunity to tap into the growing video game market.
2. Collaborative Marketing - Alcohol brands partnering with entertainment industries to market their products creates buzz and allows for cross-promotion, leading to increased brand awareness and sales.
3. Limited-edition Products - The release of limited-edition spirits inspired by popular media franchises can create exclusivity and urgency among fans, driving sales and brand loyalty.
Industry Implications
1. Alcohol - Collaborating with popular entertainment industries presents new opportunities for alcohol brands to market and sell their products to a wider audience.
2. Video Games - Partnering with alcohol brands to release limited-edition spirits inspired by popular video games presents new revenue streams and marketing opportunities for video game developers.
3. Entertainment - Collaborating with alcohol brands to release limited-edition spirits inspired by popular media franchises creates buzz and excitement among fans, leading to increased revenue and brand recognition for the entertainment industry.
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