Jiminy’s Nooch Puffs are Made with Nutritional Yeast & Crickets
Laura McQuarrie — November 2, 2021 — Lifestyle
References: jiminys & petfoodprocessing.net
Jiminy’s Nooch Puffs are insect protein-based dog treats that are made with crickets and dried nutritional yeast extract, and they're packed with benefits for pets. The low-calorie puffs, powered by sustainable cricket protein, are perfect for dogs that are sensitive and need foods that are easy to digest.
The nourishing puffs also contain cornmeal, lentils, fava beans, rice flour and sunflower oil, and the bags share about 100 pieces per package. The snackable puffs for dogs are packaged much like puffed snacks for people, which taps into the humanification of pet food products. From products to packaging, pet parents are choosing meals and snacks for their pets that are made with familiar ingredients and formats that are packed with benefits to support happy, healthy pets.
The nourishing puffs also contain cornmeal, lentils, fava beans, rice flour and sunflower oil, and the bags share about 100 pieces per package. The snackable puffs for dogs are packaged much like puffed snacks for people, which taps into the humanification of pet food products. From products to packaging, pet parents are choosing meals and snacks for their pets that are made with familiar ingredients and formats that are packed with benefits to support happy, healthy pets.
Trend Themes
1. Insect Protein for Pet Food - The use of insect protein for pet food presents an opportunity to create sustainable and nutritious options for pets.
2. Humanification of Pet Food Products - As pet parents seek out familiar ingredients and formats for their pets' meals and snacks, there is an opportunity to create human-like packaging and marketing strategies.
3. Low-calorie Pet Treats - With an emphasis on health and diet-consciousness for pets, creating low-calorie pet treats can be a disruptive innovation opportunity.
Industry Implications
1. Pet Food Industry - The pet food industry can leverage insect protein and human-like marketing strategies to cater to the growing demand for sustainable and familiar pet food options.
2. Sustainability Industry - As sustainability becomes more critical, the trend towards using insects as a protein source can provide a disruptive innovation opportunity in the sustainable industry.
3. Health & Wellness Industry - Low-calorie pet treats can address the growing demand for health and wellness products for pets and offer a disruptive innovation opportunity in the industry.
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