Sally Hansen and Crayola Joined to Create a Series of Pastel Shades
Riley von Niessen — April 24, 2018 — Fashion
References: sallyhansen & popsugar
Popular nail polish brand and crayon and craft supplies manufacturer Sally Hansen and Crayola joined forces to come up with a series of pastel shades that are ideal for the spring and summer.
Included in the range is a light pink, mint green, baby blue, chalk yellow, vibrant melon, and a brighter cotton candy pink. The shades all utilize the nail polish brand's quick drying formula, making it easier to use and less messy to work with. All of the shades are currently available from Sally Hansen retailers for just $4 USD a bottle.
In order to highlight the collaborative effort with Crayola, the shades come in unique bottles that feature the brand's iconic stripe motifs on the top of the applicators.
Included in the range is a light pink, mint green, baby blue, chalk yellow, vibrant melon, and a brighter cotton candy pink. The shades all utilize the nail polish brand's quick drying formula, making it easier to use and less messy to work with. All of the shades are currently available from Sally Hansen retailers for just $4 USD a bottle.
In order to highlight the collaborative effort with Crayola, the shades come in unique bottles that feature the brand's iconic stripe motifs on the top of the applicators.
Trend Themes
1. Collaborative Product Development - The partnership between Sally Hansen and Crayola demonstrates the trend of brands collaborating to create innovative and unique products.
2. Seasonal Color Collections - The launch of pastel shades by Sally Hansen and Crayola reflects the trend of beauty brands introducing seasonal color collections that cater to specific trends and occasions.
3. Quick-drying Formulas - The focus on quick-drying formulas in the nail polish industry indicates a trend towards providing consumers with convenient and time-saving beauty products.
Industry Implications
1. Beauty - Beauty brands can explore partnerships and collaborations to tap into untapped market segments and create unique products that resonate with consumers.
2. Arts and Crafts - Collaborations like the one between Sally Hansen and Crayola open up opportunities for arts and crafts brands to expand their product lines into new categories and reach a wider audience.
3. Consumer Goods - The demand for quick-drying formulas in beauty products presents opportunities for consumer goods companies to develop innovative solutions that address the needs of time-conscious consumers.
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