Frankfurt's Samsung Pop-Up Includes Interactive Signage and VR
Jana Pijak — March 6, 2017 — Business
References: cheil & retaildesignblog.net
This Samsung pop-up in Frankfurt was opened in the heart of the German city's Zeil shopping district to celebrate the launch of the Samsung Galazy S7 smartphone. Though relatively small, the interactive retail space brought in a slew of tech buffs who were able to experience its futuristic interior design -- a concept conceived by design studio Cheil Germany GmbH -- and its immersive displays.
In addition to suspended screens which doubled as digital signage, the retail space also featured practical smartphone displays which featured new mobile models that visitors could test out.
Frankfurt's forward-thinking Samsung popup also featured a VR station that visitors were also able to take part in. The station showcased the brand's popular VR gear while simultaneously promoting the technology's ability to be easily integrated with one's mobile devices.
In addition to suspended screens which doubled as digital signage, the retail space also featured practical smartphone displays which featured new mobile models that visitors could test out.
Frankfurt's forward-thinking Samsung popup also featured a VR station that visitors were also able to take part in. The station showcased the brand's popular VR gear while simultaneously promoting the technology's ability to be easily integrated with one's mobile devices.
Trend Themes
1. Interactive Retail Spaces - Using immersive displays and digital signage in retail spaces to provide engaging shopping experiences.
2. Virtual Reality Integration - Promoting the integration of VR technology with mobile devices to increase accessibility and convenience for consumers.
3. Smartphone Displays for Hands-on Testing - Incorporating practical smartphone displays to allow customers to try out new models before making a purchase.
Industry Implications
1. Consumer Electronics - Leveraging new technologies and immersive displays to create engaging retail experiences for consumers.
2. Retail and E-commerce - Incorporating interactive retail spaces that feature new and immersive technology in the shopping experience.
3. Virtual Reality (VR) and Augmented Reality (AR) Technology - Developing VR and AR technology that is easily integrated with mobile devices to increase accessibility for consumers in retail settings.
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