Botl Filter Filters Your Water While You're On the Go
Christopher DeLuca — August 26, 2011 — Eco
References: botl & springwise
The Botl Filter is a clever concept for a water filter that you can use on the go and fits into your busy life; all you need to do is pop the filter into your water bottle and you are all set to go.
Another interesting thing about the Botl Filter is that the filters with the stainless steel case are fully biodegradable. The Botl Filter concept is one that will leave you with some clean H2o all while not doing any damage to the planet.
Implications - The eco-movement has informed the values of a large cross-section of consumers. These consumers value efficient design and waste reduction. Companies should take the mindset of these consumers into account when designing products and marketing strategies.
Another interesting thing about the Botl Filter is that the filters with the stainless steel case are fully biodegradable. The Botl Filter concept is one that will leave you with some clean H2o all while not doing any damage to the planet.
Implications - The eco-movement has informed the values of a large cross-section of consumers. These consumers value efficient design and waste reduction. Companies should take the mindset of these consumers into account when designing products and marketing strategies.
Trend Themes
1. Eco-friendly Water Filters - The trend towards eco-friendly water filters presents opportunities for businesses to develop biodegradable filter options.
2. On-the-go Water Filtration - The growing demand for portable water filtration systems creates opportunities for companies to create convenient and compact filters.
3. Sustainable Consumer Products - The increasing consumer preference for sustainable products opens doors for businesses to create innovative and environmentally friendly solutions.
Industry Implications
1. Water Filtration Industry - The water filtration industry can seize the opportunity to invest in research and development for eco-friendly filter technologies.
2. Outdoor and Travel Accessories - Companies in the outdoor and travel accessories industry can explore partnerships or develop their own on-the-go water filter products to cater to eco-conscious consumers.
3. Consumer Goods Industry - The consumer goods industry can capitalize on the demand for sustainable products by incorporating eco-friendly features into their offerings, such as biodegradable water filters.
3.1
Score
Popularity
Activity
Freshness
