The 'Disney Animated' App Lets Users Create Their Own Animations
Laura McQuarrie — August 10, 2013 — Tech
References: techcrunch & mashable
The 'Disney Animated' iPad app gives users a behind-the-scenes look at the making of 52 different Disney films. Although hand-drawn animations are going by the wayside, Disney came up with a clever way to integrate them with digital animation and apps, as well as celebrate the talented artists who created them.
The $13.99 app brings out content from the vaults of Disney like concept art, sketches, storyboards and studies that helped animators to perfect the movements of characters like Pinocchio. As well, users can browse through Disney's extensive timeline of movie releases and create their own animations to share them across social media networks.
The app was launched yesterday at Disney's 23 Expo and it even contains some sneak peeks at some of the visual effects and animations used in the upcoming Disney animated film, Frozen.
The $13.99 app brings out content from the vaults of Disney like concept art, sketches, storyboards and studies that helped animators to perfect the movements of characters like Pinocchio. As well, users can browse through Disney's extensive timeline of movie releases and create their own animations to share them across social media networks.
The app was launched yesterday at Disney's 23 Expo and it even contains some sneak peeks at some of the visual effects and animations used in the upcoming Disney animated film, Frozen.
Trend Themes
1. Immersive Animation - The rise of immersive animation apps offers opportunities for businesses that build tools for the creation and design of animation content.
2. Hand-drawn Animations - Companies who specialize in hand-drawn animations have a chance to explore new distribution channels through immersive animation apps.
3. Social Media Sharing - The integration of social media sharing in immersive animation apps provides businesses opportunities to implement unique marketing strategies.
Industry Implications
1. Entertainment - The entertainment industry can use immersive animation apps as a new way to create and promote their films, shows, and other content.
2. Technology - Software companies and app developers specializing in animation tools can benefit from the rise of immersive animation apps as a new market for their products.
3. Social Media Marketing - Companies that specialize in social media marketing can leverage the integration of social media sharing in immersive animation apps to reach new audiences.
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