The Patch Plant Hotel is the World's First Hotel Exclusively for Plants
Laura McQuarrie — August 7, 2019 — Marketing
References: prexamples & prexamples
For a limited time this summer, online plant delivery shop Patch is taking bookings for the Patch Plant Hotel—the world's very first hotel for plants. The hotel serves as a free and secure place for plants to be taken for high-quality, customized care while their plant parents enjoy a break. Knowing that some of its guests will need time in the sun and others prefer spots in the shade, the Patch Plant Hotel accommodates all of its green guests accordingly.
Plant parents can feel good about the fact that their plants will be carefully watered and fed with Patch's "seasonal menu of 100% organic, vegan plant food."
As Patch CEO Freddie Blackett describes, "We all know the crushing disappointment when you return from holiday to find your plant has gone from green lusciousness, to a burnt, dry bunch of twigs. We wanted to open the hotel to give a helping hand to the increasing number of 'plant parents.'"
Plant parents can feel good about the fact that their plants will be carefully watered and fed with Patch's "seasonal menu of 100% organic, vegan plant food."
As Patch CEO Freddie Blackett describes, "We all know the crushing disappointment when you return from holiday to find your plant has gone from green lusciousness, to a burnt, dry bunch of twigs. We wanted to open the hotel to give a helping hand to the increasing number of 'plant parents.'"
Trend Themes
1. Plant Hotels - The emergence of plant hotels presents an opportunity for businesses to cater to the growing demand for plant care services.
2. Customized Plant Care - The trend of providing customized care for plants offers an opportunity for businesses to develop innovative plant care solutions tailored to individual plant needs.
3. Organic Plant Food - The rise of organic and vegan plant food options creates opportunities for businesses to develop and market sustainable and plant-friendly nutrition products.
Industry Implications
1. Hospitality - The hospitality industry can explore the concept of plant hotels to enhance guest experiences and attract environmentally conscious customers.
2. Plant Care Services - The plant care services industry can tap into the demand for customized care by offering tailored plant care packages and services.
3. Plant Nutrition - The plant nutrition industry can develop and market organic and vegan plant food offerings to meet the growing demand for sustainable plant care products.
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