Build-A-Bear Launched the New Workshop Stuffing Station For At-Home Use
Grace Mahas — October 9, 2019 — Life-Stages
References: walmart & goodhousekeeping
Fans of the DIY plush animal store Build-A-Bear can now take the joy of stuffing their own bears home with them thanks to the all-new Build-A-Bear Workshop Stuffing Station with Plush. The device lets users bring their furry friends to life by using a hand stuffing device that slowly administers stuffing into the back of the plush animal.
The Build-A-Bear Workshop Stuffing Station with Plush comes with three animals (that are unstuffed), three unique outfit pieces, three birth certificates to commemorate the plush animal's "birth," three hearts, three bags of stuffing, and 20 paper accessories.
The new DIY stuffing station speaks to consumers' desire to be able to build their own creations at home in a unique and interactive way.
The Build-A-Bear Workshop Stuffing Station with Plush comes with three animals (that are unstuffed), three unique outfit pieces, three birth certificates to commemorate the plush animal's "birth," three hearts, three bags of stuffing, and 20 paper accessories.
The new DIY stuffing station speaks to consumers' desire to be able to build their own creations at home in a unique and interactive way.
Trend Themes
1. DIY Plush Animal Kits - Build-A-Bear's DIY plush animal kits allow consumers to build their own creations at home in a unique and interactive way.
2. At-home Crafting - The launch of Build-A-Bear's Workshop Stuffing Station for at-home use taps into the trend of at-home crafting experiences.
3. Interactive Toys - Build-A-Bear's DIY plush animal kits offer an interactive experience for consumers, adding value to the toy industry.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore opportunities for creating DIY plush animal kits to cater to consumer demand for interactive toys.
2. Craft Supplies - Craft supply companies can capitalize on the trend of at-home crafting by offering DIY plush animal kits and related accessories.
3. E-commerce Platforms - E-commerce platforms can expand their offerings by partnering with Build-A-Bear or similar companies to sell DIY plush animal kits online.
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