The New Beyoncé Merchandise Includes Intimates, Hoodies and More
Riley von Niessen — February 6, 2017 — Fashion
References: shop.beyonce & hypebae
After Beyoncé released a series of pregnancy photos and news that she'd be having twins, a new selection of Beyoncé merchandise has become available.
Like the apparel she's previously released, the graphics commemorate her 2016 album 'Lemonade,' which features hit songs like 'Sorry,' 'Hold Up' and 'Formation.' Included in the new Beyoncé merchandise collection are three sets of underwear, all of which feature bright yellow lemons and graphics on the elastic bands as well. On the white and baby pink pairs, it says "MOST," and then features bomb and cat emojis, which reference lyrics from the song Sorry.
Also included in the collection is a baby pink hoodie, which features the singer's name and a heart on the front, a crewneck with the same design and a crop top that features candy hearts on the front.
Like the apparel she's previously released, the graphics commemorate her 2016 album 'Lemonade,' which features hit songs like 'Sorry,' 'Hold Up' and 'Formation.' Included in the new Beyoncé merchandise collection are three sets of underwear, all of which feature bright yellow lemons and graphics on the elastic bands as well. On the white and baby pink pairs, it says "MOST," and then features bomb and cat emojis, which reference lyrics from the song Sorry.
Also included in the collection is a baby pink hoodie, which features the singer's name and a heart on the front, a crewneck with the same design and a crop top that features candy hearts on the front.
Trend Themes
1. Celebrity Merchandise - Opportunity for brands to collaborate with celebrities and create exclusive merchandise that capitalizes on their popularity.
2. Graphic Design Fashion - Incorporating bold graphics and eye-catching designs into fashion apparel and accessories can attract a younger, trend-conscious audience.
3. Personalized Apparel - Customizable clothing items with unique graphics and designs offer consumers a way to express their individuality and personal style.
Industry Implications
1. Fashion Retail - Retailers can partner with celebrities to create limited-edition merchandise lines that drive sales and increase brand loyalty.
2. Graphic Design - Graphic designers can collaborate with fashion brands to create visually appealing and on-trend apparel and accessories.
3. Online Customization Platforms - Platforms that allow customers to personalize clothing items with graphics and designs can tap into the growing demand for unique and customized products.
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