Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

Biodegradable Kitty Litters

Clean the Sky - Positive Eco Trends & Breakthroughs

7Pets' Natural Cat Litter Uses Earth Ingredients for Odor Control

— February 21, 2017 — Lifestyle
Rather than attempting to mask odors with chemicals or synthetic fragrances, this all-natural cat litter from 7Pets boasts just ingredients of the earth for odor control. As the brand describes, it uses only a "plant-based tropical formula" using natural ingredients sourced from South America.

The trio of Garfield Cat Litter products introduce 100% natural and biodegradable kitty litter products, including two which can be flushed down the toilet. The three types available are differentiated by size, including a Grand Litter, a Tiny Litter and a Super Clump Litter, which instantly form solid easy-to-clean balls for scooping out of the box.

As well as boasting a dust-free formula, the products are also formulated in a light white coloring that helps pet owners to distinguish changes in a cat's urine color that may alert them to a health issue that needs attention.
Trend Themes
1. Natural Cat Litters - Opportunity for disruptive innovation in the development of biodegradable, plant-based kitty litters that are safe for the environment and effective in odor control.
2. Flushable Cat Litters - Potential for disruptive innovation in creating flushable cat litters that provide convenience and ease of cleaning for pet owners.
3. Health-monitoring Cat Litters - Emerging trend of cat litters that contain additives to help monitor a cat's health by detecting changes in urine color, offering a chance for disruptive innovation in pet care.
Industry Implications
1. Pet Care Products - Opportunity for disruptive innovation in the pet care industry by developing biodegradable and flushable cat litters that are safe for both pets and the environment.
2. Eco-friendly Products - Emerging trend in the eco-friendly industry for sustainable and natural cat litters, providing an opportunity for disruptive innovation in the development of environmentally friendly pet products.
3. Health and Wellness - Disruptive innovation opportunities in the health and wellness industry by creating cat litters with health-monitoring capabilities that help pet owners detect potential health issues in their feline companions.
0.9
Score
Popularity
Activity
Freshness