The Tree Hut Tropic Glow Range is Being Expanded with Two Additions
Michael Hemsworth — June 16, 2023 — Fashion
References: treehutshea & drugstorenews
The Tree Hut Tropic Glow product range is being expanded by the brand to provide consumers with some new options perfect for using for self-care this summertime. The products include the new Ocean Glow and Moonlight Glow fragrances, which are perfect for elevating a person's mood and helping them to relax as they rejuvenate with a self-care activity. Ocean Glow helps to promote skin hydration and healing, while Moonlight Glow helps to center and restore balance to the mind and body.
Senior Product Development Manager Kristal Harmon commented on the new additions to the Tree Hut Tropic Glow product range saying, "With these newly developed Functional Fragrances, we are encouraging our loyal fans to not only enjoy the scent of the products, but to create a body care regimen that will enhance how they feel so that they have a glow that shines from the inside, out.”
Senior Product Development Manager Kristal Harmon commented on the new additions to the Tree Hut Tropic Glow product range saying, "With these newly developed Functional Fragrances, we are encouraging our loyal fans to not only enjoy the scent of the products, but to create a body care regimen that will enhance how they feel so that they have a glow that shines from the inside, out.”
Trend Themes
1. Functional Fragrances - Disruptive innovation opportunity: Develop new fragrances that not only provide a pleasant scent but also offer functional benefits for self-care activities.
2. Skin Hydration and Healing - Disruptive innovation opportunity: Create products that promote skin hydration and healing, addressing the growing demand for skincare solutions during self-care routines.
3. Mind-body Balance - Disruptive innovation opportunity: Explore products that help restore balance and center the mind and body, catering to consumers seeking holistic well-being in their self-care practices.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Combine self-care products with functional fragrances to create unique personal care offerings that cater to consumers' well-being needs.
2. Skincare - Disruptive innovation opportunity: Develop skincare products with an emphasis on hydration and healing properties, offering enhanced solutions for self-care routines.
3. Wellness - Disruptive innovation opportunity: Integrate mind-body balance concepts into wellness products, providing consumers with holistic self-care experiences focused on overall well-being.
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