The adidas City Cup is an Attractive Purpose-Built Skate Shoe
Justin Lam — January 12, 2018 — Fashion
References: adidas
The adidas City Cup is the newest offering from the brand's skateboarding division and blends heritage and modern aesthetics. The City Cup is being launched under the adidas Skateboarding line, and as such the shoe blends heavy duty durability with sleek and fashionable design. Taking inspiration from iconic adidas models from the 90's, the City Cup combines the heritage designs of classic training shoes, but also infuses modern technology to meet the performance offered by skate shoes. The aesthetic of the shoe falls in a comfortable mid section of striking and subtle design as the full white grain leather construction and translucent ice blue out-sole both make the shoe stand out and blend in.
In terms of performance, the City Cup is built to prioritize comfort and durability. The shoe's interior is lined with a breathable mesh, while the exterior sole features a vulcanized rubber heel. The rubber sole wraps around the sides of the shoe beautifully and ensures maximum grip and protection from the skateboard's grip tape. The City Cup was clearly designed with skateboarding in mind as the cross between function and form seems to be representative of the culture as a whole.
In terms of performance, the City Cup is built to prioritize comfort and durability. The shoe's interior is lined with a breathable mesh, while the exterior sole features a vulcanized rubber heel. The rubber sole wraps around the sides of the shoe beautifully and ensures maximum grip and protection from the skateboard's grip tape. The City Cup was clearly designed with skateboarding in mind as the cross between function and form seems to be representative of the culture as a whole.
Trend Themes
1. Heritage-meets-modern Aesthetics - Opportunity to create products that combine classic designs with modern technology and materials to meet the demands of today's consumers.
2. Performance Meets Style - Opportunity to design products that prioritize both performance and aesthetic appeal to attract consumers in athletic and fashion industries.
3. Cross-functional Design - Opportunity to create products that meet the needs of multiple industries and purposes, such as the adidas City Cup's blend of durability and fashion for skateboarding and everyday wear.
Industry Implications
1. Skateboarding - Opportunity to innovate durable and fashionable skate shoes with advanced technology to meet the performance and style preferences of skateboarders.
2. Athletic Footwear - Opportunity to create sneakers that prioritize both comfort and performance without sacrificing design and aesthetics.
3. Fashion Footwear - Opportunity to design shoes that blend classic and modern designs to appeal to fashion-conscious consumers looking for versatility in their footwear.
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