Nespresso’s First Puerto Rican Coffee Raises Tree Planting Funds
Jana Pijak — February 5, 2020 — Lifestyle
References: dailycoffeenews
Nespresso recently unveiled its first-ever Puerto Rican coffee blend that helps raise tree planting funds with every box of coffee pods sold. Known for its premium coffees, coffee machines and recycling initiative, Nespresso continues its eco-conscious legacy with 'REVIVING ORIGINS,' a program that encourages agricultural development across nations affected by natural disasters.
Nespesso's first Peurto Rican coffee is named Cafecito de Puerto Rico and is described as full-bodied and intense. Alongside the coffee pods, Nespresso launched a fundraiser in partnership with Hispanic Federation, a nonprofit that is helping Puerto Rico rebuild following recent, devastating hurricanes. In addition to the countless homes lost in the hurricanes, the disasters have also depleted the nation's coffeelands, greatly affecting its agriculture and coffee production facilities.
The brand has pledged to raise $1 million in funds alongside its celebrity ambassadors George Clooney and Lin-Manuel Miranda.
Image Credit: Nespresso
Nespesso's first Peurto Rican coffee is named Cafecito de Puerto Rico and is described as full-bodied and intense. Alongside the coffee pods, Nespresso launched a fundraiser in partnership with Hispanic Federation, a nonprofit that is helping Puerto Rico rebuild following recent, devastating hurricanes. In addition to the countless homes lost in the hurricanes, the disasters have also depleted the nation's coffeelands, greatly affecting its agriculture and coffee production facilities.
The brand has pledged to raise $1 million in funds alongside its celebrity ambassadors George Clooney and Lin-Manuel Miranda.
Image Credit: Nespresso
Trend Themes
1. Tree Planting Initiatives - Disruptive Innovation Opportunity: Develop new technologies or partnerships that streamline and scale tree planting initiatives for environmental conservation.
2. Eco-conscious Fundraising - Disruptive Innovation Opportunity: Create innovative fundraising models that align with sustainability goals to support disaster-affected communities and environmental causes simultaneously.
3. Resilient Agricultural Development - Disruptive Innovation Opportunity: Explore new approaches to agricultural development that prioritize resilience and recovery in regions impacted by natural disasters.
Industry Implications
1. Coffee - Disruptive Innovation Opportunity: Integrate sustainable practices, such as tree planting initiatives, into the coffee industry supply chain to support environmental conservation and disaster resilience.
2. Nonprofit and Philanthropy - Disruptive Innovation Opportunity: Leverage technology and partnerships to enhance fundraising efforts and maximize the positive impact on disaster-affected communities and environmental causes.
3. Environmental Conservation - Disruptive Innovation Opportunity: Develop innovative solutions and strategies for environmental conservation, particularly in regions affected by natural disasters, by combining efforts with companies and organizations working towards sustainability.
1.9
Score
Popularity
Activity
Freshness
