CoGo Connects Shoppers and Businesses with Similar Ethics
Laura McQuarrie — February 19, 2019 — Eco
References: nz.cogo.co & retailgazette
CoGo—which is short for "connecting good"—is a consumer app that helps to connect shoppers with retailers and businesses that share similar ethics. Within the app, users are able to identify the causes that matter most to them, such as reducing waste, participating in community initiatives or supporting locally made products. After this step, app users are able to see personalized content that is most in line with their values and interests. On the other side, businesses are also able to identify the causes that people are most passionate about.
While the app first launched in New Zealand, parts of Europe are now able to make the most of the app as well.
Now that a number of retailers are making conscious choices to reduce packaging waste, offer plant-based and cruelty-free products, apps like CoGo play an essential part in aligning consumers with sustainable businesses.
While the app first launched in New Zealand, parts of Europe are now able to make the most of the app as well.
Now that a number of retailers are making conscious choices to reduce packaging waste, offer plant-based and cruelty-free products, apps like CoGo play an essential part in aligning consumers with sustainable businesses.
Trend Themes
1. Ethical Consumerism - CoGo app connects shoppers with retailers that share similar ethics, creating opportunities for businesses to tap into the trend of ethical consumerism.
2. Personalized Content - CoGo app provides personalized content based on users' values and interests, opening up opportunities for businesses to tailor their offerings to individual preferences.
3. Sustainable Alignments - CoGo app helps align consumers with sustainable businesses, presenting opportunities for businesses to showcase their sustainability initiatives and attract conscious customers.
Industry Implications
1. Retail - The CoGo app presents an opportunity for retailers to connect with ethical consumers and promote their environmentally friendly products and practices.
2. Technology - The development and expansion of consumer apps like CoGo highlight opportunities for technological innovations that facilitate ethical consumerism and personalized experiences.
3. Sustainability - The CoGo app addresses the growing demand for sustainable options, creating opportunities for industries to engage in sustainable practices and market their efforts.
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