Coca-Cola's VenCycling Machines Incentivize the Recycling of Packaging
Laura McQuarrie — October 4, 2018 — Eco
References: coca-colacompany & thedieline
As part of the vision for its World Without Waste initiative, Coca-Cola unveiled a smart recycling machine by the name of VenCycling that encourages consumers to participate in making sure empty bottles are properly disposed of.
The VenCycling machine boasts a square red body, AI smart LED lights and "eyes," one of which is used to collect used packaging and another that gives out beverages. When consumers contribute cans or plastic bottles to the machine, they will receive credits via their mobile device in return, which may be redeemed for beverages or products made with recycled plastics.
Ultimately, Coca-Cola aims to collect and recycle the equivalent of 100% of its packaging by 2030 and VenCycling is an innovative solution that encourages consumers to actively participate in this mission—and get rewarded for doing so.
The VenCycling machine boasts a square red body, AI smart LED lights and "eyes," one of which is used to collect used packaging and another that gives out beverages. When consumers contribute cans or plastic bottles to the machine, they will receive credits via their mobile device in return, which may be redeemed for beverages or products made with recycled plastics.
Ultimately, Coca-Cola aims to collect and recycle the equivalent of 100% of its packaging by 2030 and VenCycling is an innovative solution that encourages consumers to actively participate in this mission—and get rewarded for doing so.
Trend Themes
1. Smart Recycling Machines - The development and integration of smart recycling machines will transform the way companies and individuals approach sustainability in their daily lives.
2. AI-powered Waste Management - The use of AI-powered technologies in waste management systems will optimize collection processes, reduce costs, and increase recycling rates.
3. Incentivized Recycling Programs - Incentivized recycling programs like Coca-Cola's VenCycling Machines will provide a tangible and rewarding incentive for consumers to divert waste from landfill and into the recycling stream.
Industry Implications
1. Beverage Industry - As companies such as Coca-Cola continue to increase their sustainability efforts, the pressure on companies within the beverage industry to develop and integrate technological and sustainable solutions into their operations will increase.
2. Waste Management Industry - The waste management industry will be disrupted by the emergence of smart recycling machines and AI-powered technologies that optimize collection, sorting, and recycling processes.
3. Consumer Goods Industry - Incentivized recycling programs and initiatives aimed at promoting sustainable packaging and waste management practices will become more prevalent as consumer demand for sustainable products and packaging increases.
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