Salmon Kebab
References: radikal.tr
Looking for an alternative to the traditional late-night meat or chicken kebabs? Well, you have to wait no longer as the Salmon Kebab is here!
Showcased recently at a Fabex Food & Drinks Trade Fair in Antalya, Turkey, the salmon kebabs were dished out to the hungry and the curious attendees. 60 kilos of the kebab went in the first day!
The salmon kebab is currently, only available in a few exclusive dining and hotel establishments in Antalya, though Alarko Leroy, the enterprising company behind the new product launch, have committed to spreading the 'healthy' fast-food further afield. The supply will initially look to take hold in Turkey, where an estimated 5 tonnes will be consumed in 2008, followed by expansion in Europe and North America.
Taking the fast food image upmarket, the salmon kebab is made using prime imported salmon from Norway. The quality fish are filleted and infused with special combination of milk, cinnamon, bay leaves, and lemon to add a touch of the Mediterranean to it. Roasted on the horizontal skewer, it is slighted browned and then sliced into the awaiting pita bread, and into the hands of a lucky customer.
Showcased recently at a Fabex Food & Drinks Trade Fair in Antalya, Turkey, the salmon kebabs were dished out to the hungry and the curious attendees. 60 kilos of the kebab went in the first day!
The salmon kebab is currently, only available in a few exclusive dining and hotel establishments in Antalya, though Alarko Leroy, the enterprising company behind the new product launch, have committed to spreading the 'healthy' fast-food further afield. The supply will initially look to take hold in Turkey, where an estimated 5 tonnes will be consumed in 2008, followed by expansion in Europe and North America.
Taking the fast food image upmarket, the salmon kebab is made using prime imported salmon from Norway. The quality fish are filleted and infused with special combination of milk, cinnamon, bay leaves, and lemon to add a touch of the Mediterranean to it. Roasted on the horizontal skewer, it is slighted browned and then sliced into the awaiting pita bread, and into the hands of a lucky customer.
Trend Themes
1. Healthy Fast Food - The salmon kebab offers a healthier alternative to traditional late-night kebabs, catering to the increasing demand for nutritious fast food options.
2. International Expansion - Alarko Leroy plans to expand the availability of the salmon kebab beyond Turkey, tapping into the growing market for healthy fast food in Europe and North America.
3. Gourmet Fast Food - The salmon kebab elevates the perception of fast food by using high-quality ingredients and unique flavor combinations, presenting an opportunity for other fast food establishments to experiment with gourmet options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of healthier fast food options by introducing their own innovative dishes using high-quality ingredients and unique flavor profiles.
2. Hospitality and Tourism - Hotels and restaurants can attract health-conscious customers by incorporating the salmon kebab or similar dishes into their menus, enhancing their offerings with nutritious and flavorful fast food options.
3. Fish and Seafood - The fish and seafood industry can explore opportunities to meet the demand for high-quality, convenient seafood products like the salmon kebab, providing consumers with healthier and convenient alternatives to traditional fast food choices.
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