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Minimalist Scandinavian Timepieces

Clean the Sky - Positive Eco Trends & Breakthroughs

The South-Lane Urbaner Collection Displays Modern Versatility

— April 26, 2013 — Fashion
The South-Lane 'Urbaner' collection is designed with the modern fashion lover in mind. These chic and contemporary timepieces take inspiration from an aesthetic of Scandinavian minimalism that is making a popular comeback in the worlds of architecture as well as industrial and fashion design .

Displayed in a palette of vivid color hues and subtle stripe accents, this modern collection of wearable watches allows loyal South-Lane fans to interchange the label's accessories according to their mood.

Thanks to its clean and minimalist aesthetic, the 'Urbaner' watch collection from South-Lane embraces simplicity and a 'less is more' motto. These pieces are easy to wear and are a great unisex accessory that is sure to enhance a wardrobe of both formal and casual attire.



Trend Themes
1. Scandinavian Minimalism - Inspiration from Scandinavian minimalism is driving a comeback in architecture, industrial design, and fashion.
2. Interchangeable Accessories - The trend of interchangeable accessories allows customers to customize their timepieces according to their mood.
3. Less Is More Aesthetic - The 'Urbaner' watch collection embraces a minimalist aesthetic and the 'less is more' motto.
Industry Implications
1. Fashion - The fashion industry can capitalize on the minimalist trend by offering Scandinavian-inspired designs and interchangeable accessories.
2. Architecture - The architecture industry can benefit from the resurgence of Scandinavian minimalism by incorporating clean and simple designs.
3. Industrial Design - The industrial design sector can leverage the minimalist trend to create sleek and functional products.
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