VTR's Internet Safe Search Ads Show Almost All Innocent Search Results
Laura McQuarrie — June 17, 2014 — Marketing
The World Wide Web is a fascinating place, but it can also be a frightening one if you don't take advantage of Internet safe search. In these print ads from VTR, a Chilean telecommunications company show the maze of results that pops up with an image search and as the ads show, there's always one inappropriate one that seems to turn up, no matter how innocent your search term seems.
In these ads created for VTR by the Grey agency in Santiago, Chile, searches for "Amazona," "Red balloons" and "Daddy bear" are almost all kid-friendly, but not quite. It might take some looking, but hidden in the web of images is one picture that doesn't quite belong with the rest, which is a clever way to promote VTR's Safe Family Internet Parental Control features.
In these ads created for VTR by the Grey agency in Santiago, Chile, searches for "Amazona," "Red balloons" and "Daddy bear" are almost all kid-friendly, but not quite. It might take some looking, but hidden in the web of images is one picture that doesn't quite belong with the rest, which is a clever way to promote VTR's Safe Family Internet Parental Control features.
Trend Themes
1. Internet Safe Search - There is an opportunity for companies to innovate and improve safe search features to ensure inappropriate content is not being shown alongside innocent search results.
2. Digital Advertising - Advertising agencies and companies can take advantage of the maze concept by creating unique and eye-catching ads that not only promote their products/services but also illustrate the importance of safe search.
3. Parental Controls - There is an opportunity for companies to improve their parental control features to ensure children are only exposed to appropriate online content while still allowing them to access and explore the internet safely.
Industry Implications
1. Telecommunications - Companies in the telecommunications industry can improve their products and services by offering robust parental control features that give parents peace of mind while their children use the internet.
2. Marketing - Marketing agencies and businesses can use the concept of maze ads to create clever, attention-grabbing campaigns that encourage internet safety while promoting their products/services.
3. Internet Security - Internet security companies can develop and promote software that helps prevent inappropriate content from showing up in search results and improves online safety for all ages.
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