Yoga Design Lab by Chad Turner Creates Visual Incentive to Practice
Meghan Young — June 24, 2014 — Lifestyle
References: yogadesignlab & thenewsgenerator
Getting people to practice yoga can sometimes feel like a chore, but modern individuals with an appreciation for pop art and modern design will find themselves eager to participate thanks to Yoga Design Lab. It is a design studio founded by Canadian designer and yogi Chad Turner who wanted to make the experience appealing to those who never considered stepping on a yoga mat.
Yoga Design Lab was inspired after Turner attended a yoga while on vacation in Ubud, Bali. He writes, "Looking around, all I saw was a sea of unoriginal, mass-produced, solid-colored mats. My thinking was, there must be a way of creating a highly-functional product that was also aesthetically beautiful." He succeeded with a line of cosmic and geometrical designs.
Yoga Design Lab was inspired after Turner attended a yoga while on vacation in Ubud, Bali. He writes, "Looking around, all I saw was a sea of unoriginal, mass-produced, solid-colored mats. My thinking was, there must be a way of creating a highly-functional product that was also aesthetically beautiful." He succeeded with a line of cosmic and geometrical designs.
Trend Themes
1. Vibrant Yoga Mats - Opportunity for creating visually appealing yoga mats that attract modern individuals and make the practice more engaging.
2. Pop Art and Design - Incorporating pop art and modern design elements into yoga products to appeal to a broader audience and increase participation.
3. Unique Yoga Experiences - Creating yoga products that offer a distinctive and refreshing experience, encouraging individuals who have never practiced yoga before to give it a try.
Industry Implications
1. Yoga Equipment - Development and manufacturing of innovative yoga equipment that incorporates vibrant and visually appealing designs.
2. Sports Apparel - Incorporating unique and artistic designs in yoga clothing and apparel to enhance the practice and make it more appealing to potential practitioners.
3. Wellness and Fitness - Integrating vibrant and visually stimulating yoga products into overall wellness and fitness experiences, creating an engaging and enjoyable workout routine.
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