The Nike Football Untouchable Package Was Sent to the Texas Top 16
Rebecca Byers — September 11, 2015 — Lifestyle
References: retaildesignblog.net
The Nike Football Untouchable package by Hovercraft Studio is a limited edition release that actually functions as an elaborate invitation. The sleek, futuristic shoe box puts the emphasis on presentation with an acrylic panel bearing the invite information.
The special edition Nike Football Untouchable packages were sent to the top 16 high school football teams in Texas as the official invitation to an exclusive competition. The packages include a pair of the Vapor Untouchable cleats, which are the brands most advanced to date.
The box itself comprises a reflective silver foil interior, with the cleats stored under the clear acrylic invitation. The entire package is contained with a belly band and built-in magnets. The over-the-top packaging speaks to the aggressive high school football culture in Texas and the opportunity for brands to build relationships with young athletes early.
The special edition Nike Football Untouchable packages were sent to the top 16 high school football teams in Texas as the official invitation to an exclusive competition. The packages include a pair of the Vapor Untouchable cleats, which are the brands most advanced to date.
The box itself comprises a reflective silver foil interior, with the cleats stored under the clear acrylic invitation. The entire package is contained with a belly band and built-in magnets. The over-the-top packaging speaks to the aggressive high school football culture in Texas and the opportunity for brands to build relationships with young athletes early.
Trend Themes
1. Elaborate Invitations - Businesses can create limited edition, functional invitations that put the emphasis on presentation to make an impact on potential clients and/or partners.
2. Advanced Product Packaging - Businesses can create over-the-top packaging for their products as a way to grab the attention of potential customers and leave a lasting impression.
3. Opportunities in High School Sports Culture - Brands can build relationships with young athletes early by tapping into the aggressive high school sports culture, providing exclusive access to events/competitions, and creating innovative products that cater to this market segment.
Industry Implications
1. Sporting Goods - Sporting goods companies can create innovative, limited edition products and packaging for exclusive events and competitions at the high school level to build relationships with young athletes early.
2. Events - Event planning companies can work with businesses to create elaborate, functional invitations that make an impact and leave a lasting impression on potential clients and/or partners.
3. Marketing - Marketing agencies can help businesses tap into the aggressive high school sports culture by creating targeted campaigns, providing exclusive access to events/competitions, and designing innovative products that cater to this market segment.
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