The Used Magazine 'Undertow' Photoshoot Stars Nadja Giramata
Meghan Young — May 21, 2013 — Fashion
References: usedmagazine & fashiongonerogue
The Used Magazine 'Undertow' editorial has a religious undertone that accentuates the different levels of sensuality throughout the photoshoot. Whether the outfits are purely modest or subtly sexy, the nun-like element attached to each one exaggerates these impressions. The modest ones are especially amplified through the use of a napkin-like head covering.
Shot by photographer Jeff Hahn, the Used Magazine 'Undertow' editorial stars model Nadja Giramata. Appearing in the spring-summer 2013 issue of the British publication, the Rwandan beauty was outfitted by stylist Simone Konu. Konu pulled minimalist pieces from such labels as Christopher Kane, Missoni, Gareth Pugh amongst others.
Captured on location in a church, the Used Magazine 'Undertow' editorial is quiet and dark. The simple and sophisticated looks were perfected by makeup artist Bea Sweet and hair stylist Roku Roppongi.
Shot by photographer Jeff Hahn, the Used Magazine 'Undertow' editorial stars model Nadja Giramata. Appearing in the spring-summer 2013 issue of the British publication, the Rwandan beauty was outfitted by stylist Simone Konu. Konu pulled minimalist pieces from such labels as Christopher Kane, Missoni, Gareth Pugh amongst others.
Captured on location in a church, the Used Magazine 'Undertow' editorial is quiet and dark. The simple and sophisticated looks were perfected by makeup artist Bea Sweet and hair stylist Roku Roppongi.
Trend Themes
1. Nun-inspired Fashion - There is an opportunity for designers to create more clothing pieces that play with the religious garments.
2. Religious Undertones in Editorials - There is potential for fashion publications to produce more editorials with religious undertones and explore the spirituality in fashion.
3. Minimalist and Modest Fashion - There is a growing market for minimalist and modest fashion, especially in religious communities.
Industry Implications
1. Fashion Industry - Designers, stylists, and publications can leverage the trend to create new collections, editorials, and events.
2. Photography Industry - Photographers can explore religious themes for their next projects and leverage the trend to create new and compelling visuals.
3. Beauty Industry - Makeup artists and hair stylists can create new looks and hairstyles to match the nun-inspired fashion trend and offer them to the growing market of minimalist and modest fashion.
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