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Conceptual Disguise Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

The Trans-former Men’s Uno Hong Kong Fashion Story is Avant-Garde

— May 6, 2014 — Pop Culture
Top model Matthew Bell stars in the 'Trans-former' editorial that graces the latest issue of Men's Uno Hong Kong. Bell is captured by photographer Leslie Kee's lens and outfitted by visionary wardrobe stylist Declan Chan.

Curating a mix of unique pieces from the likes of Walter Van Beirendonck, Givenchy, and Vivienne Westwood, Chan dresses his model muse in vividly printed garments that are paired with sculptural headpieces and masked accessories.

Model Matthew pulls off a wide variety of disguises that transform his look from fresh-faced to virtually unrecognizable. Whether highlighting netted veil pieces or fitted face masks, the 'Trans-former' editorial for Men's Uno Hong Kong embraces daring menswear looks that disguise its subject while opposing a traditional menswear aesthetic.
Trend Themes
1. Avant-garde Fashion - The 'Trans-former' editorial showcases avant-garde fashion looks that challenge traditional menswear aesthetics.
2. Conceptual Disguise - The editorial explores the trend of conceptual disguise through the use of vivid prints, sculptural headpieces, and masked accessories.
3. Transformation in Menswear - The 'Trans-former' editorial demonstrates the trend of transforming menswear looks, from fresh-faced to virtually unrecognizable.
Industry Implications
1. Fashion and Apparel - The fashion industry can explore avant-garde designs and conceptual disguise to create unique and unconventional men's clothing and accessories.
2. Photography - Photographers can experiment with capturing transformation and conceptual disguise in editorial shoots, pushing the boundaries of fashion photography.
3. Makeup and Beauty - Makeup artists and beauty brands can capitalize on the trend of transformation and conceptual disguise by creating innovative products and techniques to achieve unique looks.
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