Kure Bazaar is Launching Lipsticks to Match Its Nail Polish
Laura McQuarrie — March 24, 2020 — Eco
References: kurebazaar & premiumbeautynews
A color-coordinated lipstick is a simple way to pull an outfit together and Kure Bazaar is making this easier than ever to do with its new range of 30 refillable lipsticks. While Kure Bazaar is known for its nail polish products made with 85% natural ingredients, its new lipsticks will be offered in shades to match that boast up to 100% natural ingredients.
These lipsticks feature plant-based formulas with rich vegetable butters like mango, pomegranate and organic cranberry, plus pigments derived from synthetic micro-powders.
Appealing to the naturally minded consumer, the lipsticks will be available in refillable packaging solutions—the lipsticks include an interchangeable component that's made of recyclable PET so it's easy to swap shades when the contents of the applicator need to be replenished.
Image Credit: Kure Bazaar
These lipsticks feature plant-based formulas with rich vegetable butters like mango, pomegranate and organic cranberry, plus pigments derived from synthetic micro-powders.
Appealing to the naturally minded consumer, the lipsticks will be available in refillable packaging solutions—the lipsticks include an interchangeable component that's made of recyclable PET so it's easy to swap shades when the contents of the applicator need to be replenished.
Image Credit: Kure Bazaar
Trend Themes
1. Color-coordinated Lipsticks - Opportunity for cosmetic brands to create color-coordinated lipstick lines that match their existing product offerings.
2. Natural Ingredient Lipsticks - Potential for beauty companies to develop lipsticks with high proportions of natural ingredients to cater to the growing demand for clean beauty products.
3. Refillable Lipstick Packaging - Innovative opportunity for cosmetic brands to introduce refillable packaging solutions for lipsticks, reducing plastic waste and offering sustainable options to consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the trend of color-coordinated lipsticks and natural ingredient lipsticks to capture consumer interest and create new offerings.
2. Beauty - In the beauty industry, companies can take advantage of the refillable lipstick packaging trend to appeal to environmentally-conscious consumers and differentiate themselves in the market.
3. Sustainability - The sustainability sector can collaborate with cosmetic brands to develop and promote refillable lipstick packaging as a more eco-friendly and responsible option for consumers.
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