This Tanner is Nourishing and Deepens Skin Tone
Mishal Omar — January 5, 2017 — Fashion
References: shop.nordstrom
The natural and organic skincare brand Whish offers a self tanner that is as healthy as it is skin-enhancing.
The tanner comes in the form of a rich, buttery cream that leaves behind a streak-free glow in those who use it. It is made from natural ingredients such as kigelia Africa fruit, seaweed extract, coconut, aloe vera, coffee, goji berry, soap bark extract and organic shea and mango butters. These ingredients work to provide natural moisturizing effects to the skin while also working to firm and soften it, on top of the fact that they give skin a natural glow.
This buttery self tanner's use of healthy ingredients provides consumers with a natural alternative to many of the sunless tanner on the market.
The tanner comes in the form of a rich, buttery cream that leaves behind a streak-free glow in those who use it. It is made from natural ingredients such as kigelia Africa fruit, seaweed extract, coconut, aloe vera, coffee, goji berry, soap bark extract and organic shea and mango butters. These ingredients work to provide natural moisturizing effects to the skin while also working to firm and soften it, on top of the fact that they give skin a natural glow.
This buttery self tanner's use of healthy ingredients provides consumers with a natural alternative to many of the sunless tanner on the market.
Trend Themes
1. Natural Self-tanners - The trend towards natural and organic skincare products extends to the realm of self-tanning, offering opportunities for companies to develop healthier alternatives to traditional self-tanners.
2. Multi-functional Self-tanners - Self-tanners that offer additional benefits beyond just a sun-kissed glow, such as moisturizing and firming effects, provide an innovative approach to the self-tanning market.
3. Streak-free Self-tanners - Innovations in self-tanning application and formulation, such as the use of buttery creams, aim to eliminate the issue of streaking and provide a more user-friendly experience for consumers.
Industry Implications
1. Organic Skincare - The natural ingredients in Whish's self-tanning body butter demonstrate an opportunity for companies in the organic skincare industry to enter the self-tanning market with healthier and more sustainable products.
2. Beauty - The growing consumer demand for natural self-tanning options provides opportunities for beauty companies to differentiate themselves and capture a larger market share.
3. Cosmetics Packaging - Innovations in self-tanner packaging, such as mess-free applicators and airless pumps that preserve the formula's integrity, offer opportunities for companies in the cosmetics packaging industry to improve the user experience and convenience for consumers.
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