The Ritz Carlton Cake Provides a Taste of the Hotel's Quality
Laura McQuarrie — March 29, 2014 — Marketing
References: corporate.ritzcarlton & luxuo
The recipe for the Ritz-Carlton Cake was developed as part of a challenge to Ritz-Carlton pastry chefs around the world, which asked them to put together a dessert that represented the brand's heritage.
22 Ritz-Carlton hotels participated in the challenge and the winning cake that will now become a signature dessert for the brand was revealed earlier this month.
The cake uses classic, but easily-accessible ingredients to celebrate the history of Ritz-Carlton. This includes decadent dark chocolate and orange, delivering a balance of sweet and citrusy flavors, literally providing a taste of the brand's excellence. The new signature cake is now available at all Ritz-Carlton hotels and comes beautifully packaged, should patrons want to give the cake as a gift.
22 Ritz-Carlton hotels participated in the challenge and the winning cake that will now become a signature dessert for the brand was revealed earlier this month.
The cake uses classic, but easily-accessible ingredients to celebrate the history of Ritz-Carlton. This includes decadent dark chocolate and orange, delivering a balance of sweet and citrusy flavors, literally providing a taste of the brand's excellence. The new signature cake is now available at all Ritz-Carlton hotels and comes beautifully packaged, should patrons want to give the cake as a gift.
Trend Themes
1. Hotel-branded Desserts - Opportunity for hotels to create signature desserts that represent their brand heritage.
2. Global Pastry Challenges - Increasing popularity of global challenges for pastry chefs to showcase their culinary skills.
3. Luxury Packaging - Growing trend of beautifully packaged desserts, adding value and appeal to the product.
Industry Implications
1. Hospitality - Hotels can leverage dessert offerings to enhance their brand image and provide a unique experience to guests.
2. Culinary Arts - Pastry chefs can participate in global challenges to showcase their creativity and elevate their professional reputation.
3. Packaging - Companies specializing in luxury packaging can cater to the increasing demand for beautifully presented desserts.
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