The Drake Hotel Introduces a Hands-On Bottle Service Dubbed Drink Well
Meghan Young — July 7, 2015 — Lifestyle
References: thedrakehotel & thisbeautifuldayblog
Having experiences is on the top of many people's minds this summer and the Drake Hotel in Toronto is set on providing just that with its new Drink Well bottle service. Instead of being served in a typical fashion, this reservation lets guests in on the action by teaching them how to mix their own drinks.
A fun way to spend an afternoon on a patio, the Drink Well service involves a mixologist who teaches people how to make one of six staple beverages including Moscow Mule, Mojito, Gin ‘n’ Tonic, Dark ‘n’ Stormy and an Old Fashioned. Each table is provided with all the necessary ingredients, glasses, ice, garnishes as well as a recipe for a quick refresher once guests are left to their own devices.
A fun way to spend an afternoon on a patio, the Drink Well service involves a mixologist who teaches people how to make one of six staple beverages including Moscow Mule, Mojito, Gin ‘n’ Tonic, Dark ‘n’ Stormy and an Old Fashioned. Each table is provided with all the necessary ingredients, glasses, ice, garnishes as well as a recipe for a quick refresher once guests are left to their own devices.
Trend Themes
1. Hands-on Experiences - The trend of hands-on experiences allows customers to actively participate in creating their own products or services, creating a more engaging and memorable experience.
2. DIY Culture - The rise of DIY culture encourages consumers to take control of their own experiences and learn new skills, making DIY mixology services a popular choice for those who want a hands-on approach to drink-making.
3. Interactive Hospitality - Interactive hospitality services, like the Drink Well bottle service, offer a unique and immersive experience that sets them apart from traditional service offerings.
Industry Implications
1. Hospitality - The hospitality industry can incorporate DIY mixology services to attract customers looking for interactive and hands-on experiences.
2. Food and Beverage - The food and beverage industry can tap into the DIY mixology trend by offering DIY drink kits or hosting mixology workshops to engage customers and expand their offerings.
3. Event Planning - Event planning professionals can incorporate DIY mixology services into their offerings to create interactive and memorable experiences for their clients.
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