The Adult Swim Festival Lets Fans Appear in a Personalized Animation
Laura McQuarrie — November 18, 2019 — Tech
References: adultswimfestival & fastcompany
At the Adult Swim Festival in Los Angeles, fans of Rick and Morty have the chance to participate in an AR experience powered by AT&T's 5G technology that will immerse them in the show like never before. The experience begins with people walking into a volumetric capture rig and dancing to 'Get Schwifty.' The rig is capable of capturing the action and turns dancing fans into an animated 3D image. From there, AT&T’s 5G technology and 5G-enabled devices makes it possible for the content to rapidly be processed, making it so that fans are able to see themselves dancing in the Get Schwifty video and save it to their own devices for sharing.
This experience gives fans a way to interact with their favorite animated characters like never before.
Image Credit: Adult Swim
This experience gives fans a way to interact with their favorite animated characters like never before.
Image Credit: Adult Swim
Trend Themes
1. Volumetric Capture - Opportunity for businesses to create immersive and interactive experiences by capturing and rendering 3D images or videos of real-world objects or people.
2. 5g-enabled AR - Disruptive innovation opportunity for industries to leverage the power of 5G technology to deliver enhanced and real-time AR experiences.
3. Personalized Animation - Potential for businesses to create personalized and customized animations for consumers, providing unique and engaging experiences.
Industry Implications
1. Entertainment - The entertainment industry can utilize volumetric capture and 5G technology to create immersive and interactive experiences for fans, enhancing the viewing and engagement with their favorite shows or characters.
2. Telecommunications - Telecommunications companies can explore the integration of 5G technology with AR to offer faster and more seamless AR experiences, opening up new possibilities in entertainment, gaming, advertising, and more.
3. Advertising - The advertising industry can leverage personalized animation to create targeted and highly engaging advertisements, capturing the attention of consumers and creating a memorable brand experience.
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