The New Pura x Dae Collaboration Was Just Released
Grace Mahas — June 23, 2021 — Lifestyle
References: trypura
Pura, the smart home fragrance brand, recently joined forces with influencer Amber Fillerup’s haircare brand, Dae to create two new scents, Signature Citrus and Prickly Pear. Available to purchase online for $16, the new scents will instantly transport users to tranquility and peach.
According to the brand Signature Citrus "is a mix of warm blossoms and delicious fruits that come together with sandalwood and musk for a full fragrance that evokes sunshine and sweet bliss." Prickly Pear, on the other hand, features notes of "pear, watermelon, geranium, and raspberry musk [that] complement the desert cactus for a sweet and addictive blend of fruits and florals." The new scents can be placed into the Pura smart home fragrance diffuser simultaneously for a refreshing scent.
Image Credit: Pura
According to the brand Signature Citrus "is a mix of warm blossoms and delicious fruits that come together with sandalwood and musk for a full fragrance that evokes sunshine and sweet bliss." Prickly Pear, on the other hand, features notes of "pear, watermelon, geranium, and raspberry musk [that] complement the desert cactus for a sweet and addictive blend of fruits and florals." The new scents can be placed into the Pura smart home fragrance diffuser simultaneously for a refreshing scent.
Image Credit: Pura
Trend Themes
1. Influencer Fragrance Collaborations - The trend of influencers collaborating with home fragrance brands presents innovative opportunities for marketing and creating unique scents.
2. Smart Fragrance Diffusers - The rise of smart fragrance diffusers allows for personalized and convenient home fragrance experiences with potential for integrating with smart home ecosystems.
3. Fruit-inspired Fragrances - The popularity of fragrances inspired by fruits, such as pear and watermelon, presents opportunities for creating unique and refreshing scents in the fragrance industry.
Industry Implications
1. Fragrance Industry - The fragrance industry can innovate with influencer collaborations and fruit-inspired scents to attract new customers and create unique fragrances.
2. Influencer Marketing Industry - The trend of influencers collaborating with fragrance brands opens up opportunities for influencer marketing agencies to partner and create campaigns with these brands.
3. Smart Home Industry - The rise of smart fragrance diffusers presents opportunities for integration with other smart home devices and creating a seamless, personalized home experience for customers.
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