GoodSkin MD from P&G is Launching Exclusively at CVS
Michael Hemsworth — June 1, 2021 — Marketing
References: getgoodskinmd & drugstorenews
The GoodSkin MD skincare collection from P&G is being launched by the brand to offer consumers with sensitive skin with a dedicated way to take care of it. The hypoallergenic skincare collection includes six products in all including the Facial Moisturizer with Zinc Oxide Sunscreen Broad Spectrum SPF 15, Brightening Serum with Vitamin C Complex, Smoothing Serum with Vitamin B Complex, Rescue Cream, Night Cream and the Facial Cleanser. Each of the skincare products have been dermatologist-tested and are intended to help improve the skin's resiliency for a healthier-looking complexion.
The GoodSkin MD skincare collection is being rolled out exclusively by CVS Pharmacy where it is available now online with a launch into brick & mortar locations starting in July.
The GoodSkin MD skincare collection is being rolled out exclusively by CVS Pharmacy where it is available now online with a launch into brick & mortar locations starting in July.
Trend Themes
1. Sensitive Skincare Collection - There's an opportunity to create a skincare line that caters specifically to individuals who have sensitive skin, using dermatologist-tested formulas and ingredients.
2. Hypoallergenic Skincare Products - There's an opportunity to create a line of hypoallergenic skincare products that are gentle enough for those with sensitive skin, while still delivering noticeable results.
3. Dermatologist-tested Skincare - There's an opportunity to create a range of dermatologist-tested skincare products that are proven to improve the overall health and appearance of the skin.
Industry Implications
1. Skincare - The skincare industry could benefit from using dermatologist-tested, hypoallergenic formulas in order to create gentle, yet effective products for those with sensitive skin.
2. Pharmaceuticals - There's an opportunity for pharmaceutical companies to develop more skin-friendly ingredients that are not only effective, but also cater specifically to those with sensitive skin.
3. Retail - Retailers can capitalize on the growing demand for sensitive skincare products by offering a range of dermatologist-tested, hypoallergenic formulas that are gentle, yet effective.
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