Sunday Citizen Celebrates Pride with the Rainbow Throw and Pillow
Grace Mahas — June 10, 2022 — Art & Design
References: sundaycitizen.co & sundaycitizen.co
In support of Pride Month, Sunday Citizen, the beloved home goods brand, recently launched new sleep accessories -- the Rainbow Throw and the ‘Rainbow Lumbar Pillow.’ During the month of June, 10% of all sales of the throw and pillow will be donated to The Trevor Project, which provides crisis intervention and suicide prevention services to LGBTQ+ youth.
The Rainbow Throw is a pastel-colored blanket that is ultra-light and extremely fluffy. The Rainbow Lumbar Pillow, on the other hand, pastel-rainbow colored full-body pillow that is perfect for your couch or bed. Its made from a long, plush memory foam pillow and covered with a cloud-like fabric. The pillow boasts a removable and washable cover and helps maintain good posture while sitting.
The Rainbow Throw and Rainbow Lumbar Pillow are available to purchase online.
Image Credit: Sunday Citizen
The Rainbow Throw is a pastel-colored blanket that is ultra-light and extremely fluffy. The Rainbow Lumbar Pillow, on the other hand, pastel-rainbow colored full-body pillow that is perfect for your couch or bed. Its made from a long, plush memory foam pillow and covered with a cloud-like fabric. The pillow boasts a removable and washable cover and helps maintain good posture while sitting.
The Rainbow Throw and Rainbow Lumbar Pillow are available to purchase online.
Image Credit: Sunday Citizen
Trend Themes
1. Pride-supporting Home Goods - Opportunity to create and market more home goods that support and celebrate the LGBTQ+ community.
2. Socially Responsible Consumerism - Creating socially responsible products that give back to charity can attract socially conscious consumers and promote brand awareness through positive reactions on social media.
3. Comfort Products - Design and market products that prioritize comfort and relaxation for at-home use.
Industry Implications
1. Home Goods - Home goods companies can focus on creating and marketing more Pride-supporting and socially responsible products.
2. Charity and Non-profits - Charities and non-profits can partner with businesses to create more special edition products that promote awareness of social causes and donate a portion of profits to charities.
3. Retail - Retail stores can take advantage of the trend towards socially responsible consumerism by stocking up on Pride-supporting products and promoting their charitable giving opportunities.
2.8
Score
Popularity
Activity
Freshness
