London's 'Secret Cinema' is an Ambitious Concept
leewashington — August 31, 2010 — World
References: youtube & secretcinema.org
If you’ve not heard of Secret Cinema, the concept is that those the buy tickets do not know what film they are about to see until it starts, they do not even know the location until just before the event. Secret Cinema is a growing community for all that love cinema, experience and the unknown.
What’s more, Secret Cinema is all about the experience -- each screening is themed with actors and sets to fully emerge the viewers in the realm of the film. Previous screenings have seen an audience terrified by 'Alien' and another transformed an East London warehouse into the back streets of a futuristic Chinatown for 'Blade Runner.'
The next Secret Cinema screening is the most ambitious yet, taking place on September 3rd, 4th and 5th somewhere in London with 15,000 people attending.
What’s more, Secret Cinema is all about the experience -- each screening is themed with actors and sets to fully emerge the viewers in the realm of the film. Previous screenings have seen an audience terrified by 'Alien' and another transformed an East London warehouse into the back streets of a futuristic Chinatown for 'Blade Runner.'
The next Secret Cinema screening is the most ambitious yet, taking place on September 3rd, 4th and 5th somewhere in London with 15,000 people attending.
Trend Themes
1. Secret Cinema Experience - Opportunity to create innovative events that offer immersive experiences through surprise and secrecy to movie-goers
2. Themed Movie Screenings - Opportunity to create immersive events themed around specific movies to increase audience engagement and excitement.
3. Event-based Community Building - Opportunity to create community through unique events that bring people together, centered around their love for a particular form of entertainment.
Industry Implications
1. Film Industry - Opportunity to revitalize movie-going culture and provide an alternative to conventional movie experiences through immersive events that enhance the appeal and excitement of watching a film.
2. Event Planning Industry - Opportunity to create unique events for corporate clients or private parties by leveraging the element of surprise and incorporating immersive themes based on the client's interests.
3. Hospitality Industry - Opportunity to attract customers to hotels, bars, and restaurants by partnering with event organizers and offering pre- or post-event deals, special menus, and other experiences that complement the immersive themes of the event.
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