The Jimmy Choo Trainer Hunt Uses Social Media Tool Foursquare
Meghan Young — May 10, 2010 — Tech
At this very moment, I'm desperately wishing that I was in London to take part in the Jimmy Choo Trainer Hunt. Set up just like a treasure hunt (but with the help of social media tools Foursquare, Twitter and Facebook), luxury shoe hunters have a chance to find and keep some pretty sweet feet prizes.
By predominantly using Foursquare, the Jimmy Choo Trainer Hunt will be sending real-time venue hints to participants. Although this concept has been used before, never has a brand relied so heavily on social media as a way to spur on the hunt.
By predominantly using Foursquare, the Jimmy Choo Trainer Hunt will be sending real-time venue hints to participants. Although this concept has been used before, never has a brand relied so heavily on social media as a way to spur on the hunt.
Trend Themes
1. Treasure Hunt Experiences - Brands can create interactive treasure hunt experiences using social media tools like Foursquare, Twitter, and Facebook.
2. Real-time Venue Hints - Utilizing real-time venue hints through platforms like Foursquare can enhance engagement and excitement in treasure hunt experiences.
3. Social Media-centric Campaigns - Brands can leverage social media platforms like Foursquare, Twitter, and Facebook for innovative promotional campaigns and increase brand interaction.
Industry Implications
1. Luxury Goods - Luxury brands can adopt interactive treasure hunt experiences and social media-centric campaigns to engage customers and create unique brand experiences.
2. Fashion and Footwear - Fashion and footwear brands can incorporate social media tools and real-time venue hints to create immersive and interactive campaigns that drive customer participation and engagement.
3. Social Media and Marketing - Companies specializing in social media and marketing can assist brands in leveraging platforms like Foursquare, Twitter, and Facebook to create innovative promotional campaigns and drive customer engagement.
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