Atelier Ochre and House of Dré Design the New Locke Hotel
Amy Duong — May 13, 2023 — Art & Design
References: atelierochre & dezeen
Local studios Atelier Ochre and House of Dré join forces on the interior design of the Locke Hotels defined by warm saturated colors and maximalist themes. It takes over a Victorian mansion block located in West London's Kensington neighborhood. The Ember Locke hotel is meant to celebrate the area and its historic architecture.
Founder of Atelier Ochre Pauline Dellemotte tells Dezeen, "We wanted to create interiors that are an extension and interpretation of the neighborhood, a space that reflects the cultural heritage of Kensington but also somewhere that shows the area's evolution over time. We wanted to delve into the world of bold patterns, rich colours, eclectic furniture and art deco details, to tap into the sense of opulence that once dominated the Kensington scene."
Image Credit: Atelier Ochre
Founder of Atelier Ochre Pauline Dellemotte tells Dezeen, "We wanted to create interiors that are an extension and interpretation of the neighborhood, a space that reflects the cultural heritage of Kensington but also somewhere that shows the area's evolution over time. We wanted to delve into the world of bold patterns, rich colours, eclectic furniture and art deco details, to tap into the sense of opulence that once dominated the Kensington scene."
Image Credit: Atelier Ochre
Trend Themes
1. Maximalist Hotel Design - There is a trend towards using warm saturated colors and bold patterns, as well as opulent art deco details, in the design of hotels.
2. Community-centric Branding - Hotels are increasingly using their location and cultural heritage to design interiors that reflect the neighborhood and connect with guests.
3. Luxury Eco-friendly Hotels - Maximalist hotels can incorporate sustainable materials and responsible design to attract eco-conscious travelers.
Industry Implications
1. Hospitality Industry - Hotel brands can adopt the trend of using maximalist design and community-centric branding in their properties to differentiate themselves and appeal to guests.
2. Interior Design Industry - Interior design firms can offer their services to hotels looking to create maximalist interiors that reflect the cultural heritage of their location.
3. Sustainable Tourism Industry - Eco-friendly hotels can promote their use of sustainable materials and responsible design to attract travelers who prioritize environmental responsibility.
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