Fettle Renovates the Aesthetically Pleasing The Georgian Hotel
Kalin Ned — July 17, 2023 — Art & Design
References: fettle-design & dezeen
A restored art deco hotel draws attention to itself on the streets of Santa Monica, California. The "distinctive turquoise facade" is certainly hard to miss from Ocean Avenue and the water. Originally erected in 1933, The Georgian hotel was renovated by design studio Fettle.
Fettle refreshed the structure's striking facade and arranged the interior aesthetic to reflect the building's long heritage. Key design stand-outs in the lobby space, for example, include the high ceilings, the intricacies of the original reliefs, and the iconic geometrically patterned floors. The furniture also boldly contributes to the ambiance of the restored art deco hotel. The Sunset Bar, for instance, is positioned "to exaggerate the symmetry of the architectural details."
Image Credit: Douglas Friedman
Fettle refreshed the structure's striking facade and arranged the interior aesthetic to reflect the building's long heritage. Key design stand-outs in the lobby space, for example, include the high ceilings, the intricacies of the original reliefs, and the iconic geometrically patterned floors. The furniture also boldly contributes to the ambiance of the restored art deco hotel. The Sunset Bar, for instance, is positioned "to exaggerate the symmetry of the architectural details."
Image Credit: Douglas Friedman
Trend Themes
1. Restored Art Deco Hotels - Opportunity for design studios to specialize in restoring historic hotels by preserving their aesthetic appeal.
2. Revitalized Facades - Potential for architecture firms to revive and enhance the exteriors of buildings, drawing attention and creating a unique identity.
3. Preserving Heritage - Opportunity for businesses to tap into the demand for restoration projects that honor and celebrate the history of buildings.
Industry Implications
1. Design Studios - Design studios can play a key role in revitalizing historic hotels, bringing out their unique character and charm.
2. Architecture Firms - Architecture firms have the chance to transform and revive building exteriors, creating visually appealing and distinctive facades.
3. Restoration and Preservation Projects - Businesses specializing in restoration and preservation can capitalize on the growing demand for honoring and preserving the heritage of buildings.
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