Alcohol-Free PureBlue 'Unwine' is Made From a Blend of Grape and Berry Juice
Laura McQuarrie — December 8, 2015 — Lifestyle
References: trueblueberry
While it's vital for pregnant women, designated drivers and those with allergies to alcohol to abstain from alcohol, products like Unwine make it possible for these people to indulge in familiar flavors, without dangerous repercussions.
PureBlue Unwine is a 100% juice blend that's made entirely from wild blueberries, black currents and a range of grapes that are commonly used in the fermentation process for making wine. One of the most interesting things about Unwine is produced alongside a range of other TrueBlack and TrueBlue juices, which look like typical family-friendly beverages that one might pick off of a shelf at the supermarket.
Across the world, the consumption of alcohol is falling, while the sales of non-alcoholic beverages are rising. This pattern is being driven further forward as consumers are now embracing concepts like alcohol-free bars and alternatives to alcoholic beverages.
PureBlue Unwine is a 100% juice blend that's made entirely from wild blueberries, black currents and a range of grapes that are commonly used in the fermentation process for making wine. One of the most interesting things about Unwine is produced alongside a range of other TrueBlack and TrueBlue juices, which look like typical family-friendly beverages that one might pick off of a shelf at the supermarket.
Across the world, the consumption of alcohol is falling, while the sales of non-alcoholic beverages are rising. This pattern is being driven further forward as consumers are now embracing concepts like alcohol-free bars and alternatives to alcoholic beverages.
Trend Themes
1. Alcohol-free Beverages - The rising sales of non-alcoholic beverages reflect a trend of consumers seeking alcohol-free alternatives, creating opportunities for new drinks like Unwine.
2. Health-conscious Alternatives - As consumers prioritize their health and wellness, products like Unwine offer a way to indulge in familiar flavors without alcohol, tapping into the market of health-conscious individuals.
3. Alcohol-free Bars - With the growing popularity of alcohol-free bars, there is a need for innovative drinks like Unwine that provide sophisticated and enjoyable non-alcoholic options.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the rising demand for non-alcoholic alternatives by developing and marketing alcohol-free beverages like Unwine.
2. Health and Wellness Industry - The health and wellness industry can benefit from the trend of health-conscious consumers by promoting alcohol-free alternatives like Unwine as part of a balanced lifestyle.
3. Hospitality and Entertainment Industry - The hospitality and entertainment industry can cater to the increasing demand for alcohol-free options by offering innovative drinks like Unwine in alcohol-free bars and establishments.
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