The 'Nesting Box' Kit Makes It Easy for Anyone to Build a Birdhouse
Laura McQuarrie — February 10, 2016 — Life-Stages
References: thedieline
Trying to build a birdhouse from scratch may seem like a daunting project, but 'Nesting Box' makes the task much easier for people of all ages.
The kit includes all of the individual pieces needed for assembly, as well as a detailed guide that mainly uses pictures to communicate each step in the building process. Rather than having the feel of an instruction manual, the graphic guide is structured to read more like a fun comic book, which helps to reinforce that the craft is suitable for kids and adults of all skill levels and languages.
While there has been a huge surge in DIY culture, there is also a movement that's driving a shift from a do-it-yourself mindset to a do-it-for-me mentality. Kits like these help to satisfy both types of consumers.
The kit includes all of the individual pieces needed for assembly, as well as a detailed guide that mainly uses pictures to communicate each step in the building process. Rather than having the feel of an instruction manual, the graphic guide is structured to read more like a fun comic book, which helps to reinforce that the craft is suitable for kids and adults of all skill levels and languages.
While there has been a huge surge in DIY culture, there is also a movement that's driving a shift from a do-it-yourself mindset to a do-it-for-me mentality. Kits like these help to satisfy both types of consumers.
Trend Themes
1. DIY Culture - Opportunity to tap into the growing demand for DIY products and experiences.
2. Graphic Instruction - Disruptive innovation opportunity to create visual and user-friendly instruction methods for various industries.
3. Dual Consumer Satisfaction - Opportunity to cater to both the DIY and do-it-for-me markets with versatile product offerings.
Industry Implications
1. Home Improvement - Innovative DIY kits can disrupt the home improvement industry by providing easy-to-follow instructions and all-in-one solutions.
2. Crafts and Hobbies - Disruptive opportunity to create visually-guided kits for various crafts and hobbies, appealing to a wider audience.
3. Education and Learning - Incorporating graphic instruction methods into educational products can enhance the learning experience for people of different skill levels and languages.
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