The Lacoste x Minecraft Collab Shares Spring/Summer 2022 Styles
Laura McQuarrie — March 14, 2022 — Fashion
References: fashionunited.uk
The Lacoste x Minecraft collaboration is full of styles for men, women and kids that are infused with plenty of personality from the popular video game. The Spring/Summer 2022 collection includes staple styles from the brand like polo shirts, as well as other sportswear styles like sports bras, leggings and sweatshirts, as well as accessories.
The iconic crocodile from the French sportswear brand has been reimagined by Minecraft Creative Studio as a pixelated character and the designs feature quotes from the perspectives of both brands.
As an extra treat for video gamers, Lacoste created the Croco Island Minecraft map, complete with a tennis court and a beach that can be accessed by players for free.
The iconic crocodile from the French sportswear brand has been reimagined by Minecraft Creative Studio as a pixelated character and the designs feature quotes from the perspectives of both brands.
As an extra treat for video gamers, Lacoste created the Croco Island Minecraft map, complete with a tennis court and a beach that can be accessed by players for free.
Trend Themes
1. Video Game-inspired Fashion - Fashion brands can collaborate with video game companies to create unique, pixelated designs that cater to the growing gamer audience.
2. Map-based Marketing - Brands can create their own Minecraft maps as a creative marketing strategy to engage with consumers.
3. Brand-game Collaborations - More brands can team up with video game companies to create exclusive collections that cater to fans of the game and the brand.
Industry Implications
1. Fashion - The fashion industry can explore partnerships with video game companies to create unique, limited-edition collections that cater to gamers and fashion enthusiasts alike.
2. Marketing - Marketing agencies can explore the potential of incorporating maps from popular video games like Minecraft into their campaigns to engage with consumers in a unique and creative way.
3. Video Games - The video game industry can explore more collaborations with brands outside of gaming to expand their audience base and offer fans unique experiences.
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