The Bodega Giveback is Pepsi's Holiday Campaign
Ellen Smith — December 11, 2020 — Business
The Bodega Giveback is a campaign from Pepsi that's serving as a heart warming reminder to be thankful for the New York bodegas that keep the city going, no matter what. The holiday campaign stars the NYC-based comedy duo, Desus Nice and The Kid Mero, also known as the hosts of the Bodega Boys podcast.
In the ad, Pepsi highlights how the role Bodegas play in their business model, while showcasing the vibrancy and heart they add to the communities they're in. The short film features video testimonies from numerous locals who share the ways their local bodega has been influential to them.
In a statement, Desus Nice and The Kid Mero said “Bodegas are the lifeblood of the neighborhood and are central to the culture of New York”.
Image Credit: Pepsi
In the ad, Pepsi highlights how the role Bodegas play in their business model, while showcasing the vibrancy and heart they add to the communities they're in. The short film features video testimonies from numerous locals who share the ways their local bodega has been influential to them.
In a statement, Desus Nice and The Kid Mero said “Bodegas are the lifeblood of the neighborhood and are central to the culture of New York”.
Image Credit: Pepsi
Trend Themes
1. Bodega Appreciation Campaigns - Brands can create campaigns to honor and appreciate the importance of bodegas in their respective cities.
2. Localized Marketing Strategies - Companies can appeal to local customers by acknowledging and incorporating the importance of their neighborhood bodegas.
3. Influencer Partnership - Collaborations with popular influencers can add a personal touch and increase engagement in brand campaigns celebrating bodegas.
Industry Implications
1. Beverage Industry - Beverage brands can partner with bodegas to offer exclusive products and promotions to customers.
2. Advertising Industry - Advertising agencies can create campaigns highlighting the significance of local small businesses like bodegas.
3. Podcasting Industry - Podcasts like the Bodega Boys can collaborate with brands to promote campaigns that celebrate bodegas and their impact on communities.
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