The adidas Originals by Jeremy Scott AW13 Collection is Playfully Bizarre
Meghan Young — June 10, 2013 — Fashion
The adidas Originals by Jeremy Scott AW13 collection will soon be hitting stores and Hypebeast has decided to highlight a few of the key pieces. While an updated version of the fan favorite teddy bear sneaker is part of the latest line, as well as the winged hightops, there are a couple of additions that will have people raising their eyebrows in both admiration and bemusement in no time.
One of the stand out designs in the adidas Originals by Jeremy Scott AW13 collection has to be the zebra patterned sneaker. While that print may not be all that interesting to note, the tail that snakes out from the back of the heel is. As quirky as the American fashion designer's past creations have been, this particular shoe adds a good dose of exoticism.
One of the stand out designs in the adidas Originals by Jeremy Scott AW13 collection has to be the zebra patterned sneaker. While that print may not be all that interesting to note, the tail that snakes out from the back of the heel is. As quirky as the American fashion designer's past creations have been, this particular shoe adds a good dose of exoticism.
Trend Themes
1. Exotic Sneakers - The trend of designing sneakers with unconventional materials and prints, like zebra pattern and faux tails, adds an element of eccentricity to the footwear market.
2. Animal-inspired Footwear - The trend of incorporating animal features or inspirations into footwear designs, such as the zebra print and faux tail, provides opportunities for disruptive and playful innovation in the fashion industry.
3. Designer Sneakers - The trend of collaborating with fashion designers, like Jeremy Scott, to create uniquely designed sneakers allows for branding opportunities and attracts a consumer base seeking exclusive fashion items.
Industry Implications
1. Footwear Industry - The footwear industry can benefit from incorporating unconventional design elements and material innovations to attract consumers seeking unique and playful shoes.
2. Fashion Industry - The fashion industry can tap into the trend of animal-inspired designs and unique collaborations with designers to offer exciting and exclusive fashion items.
3. Marketing Industry - The marketing industry can explore creative promotional tactics and branding strategies around designer collaborator sneaker collections targeting consumers who value exclusivity and bold design.
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