Lunchables Made a Hotline to Help Back-To-School Nerves
Grace Mahas — August 26, 2020 — Social Good
References: facebook
With the back to school season nearly upon us, many children are feeling uncertain due to all the new COVID-related adjustments. In an effort to calm student's nerves, Lunchables launched a hotline that incorporates lighthearted fun and incorporates the iconic brand's mascots and spokesanimals – Platy and Jackie, the platypus and jackalope pair.
Students and parents alike can call in to enjoy a music class that reminds everyone of the importance of wearing face masks and washing your hands, math exercise to stimulate the brain, a gym class that encourages everyone to move their bodies, and a lunch break with jokes and riddles.
Starting today until September 11th, families can call 1-877-BTS-RULZ to go on a silly, fun-filled journey with Lunchables. While rooted in lighthearted fun, the purpose of the line is to underscore the importance of new school procedures.
Students and parents alike can call in to enjoy a music class that reminds everyone of the importance of wearing face masks and washing your hands, math exercise to stimulate the brain, a gym class that encourages everyone to move their bodies, and a lunch break with jokes and riddles.
Starting today until September 11th, families can call 1-877-BTS-RULZ to go on a silly, fun-filled journey with Lunchables. While rooted in lighthearted fun, the purpose of the line is to underscore the importance of new school procedures.
Trend Themes
1. Kid-specific Hotlines - Identifying children's unique needs and providing dedicated helplines to address their concerns and anxieties during challenging times.
2. Brand Character Integration - Incorporating iconic brand mascots and spokesanimals into innovative initiatives to engage and connect with target audiences.
3. Multisensory Educational Experiences - Creating interactive platforms that offer a combination of music, exercise, and entertainment to enhance learning opportunities.
Industry Implications
1. Education Services - Opportunity to develop specialized educational services and resources that address the emotional well-being of students.
2. Food and Beverage - Leveraging brand characters and consumer loyalty to create engaging experiences that go beyond traditional product offerings.
3. Telecommunications - Creating dedicated hotlines and helplines to support specific customer needs, such as providing information or addressing concerns.
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