The Hudson Jeans Turbotech Denim Create a Distinctively Distressed Look
Shiori Mine — May 17, 2012 — Art & Design
References: hudsonjeans
The HUDSON Jeans Turbotech™ denim is a revolutionary fabric that goes from raw to vintage in just 30 days. The futuristic material was created by fabric innovators iSKO. Denim connoisseurs can now achieve a uniquely worn-in look without waiting years for nature to take its course.
As the cutting-edge fabric molds to the wearer's body, creases and wrinkles develop for an undoubtedly personal pair of pants. The owner's lifestyle, walking pattern and even the things in their pockets will affect the raw denim's look. Those who are religiously devoted to raw denim will know the effort to maintain that antique look is quite demanding.
The brand has also teamed up with four influential men to follow their denim experiences, dubbed the TURBOTECH™ EXPERIMENT. The line up includes, international DJ VICE, blogger Johnny Pinto, street artist Kai and comedian Josh Wolf.
As the cutting-edge fabric molds to the wearer's body, creases and wrinkles develop for an undoubtedly personal pair of pants. The owner's lifestyle, walking pattern and even the things in their pockets will affect the raw denim's look. Those who are religiously devoted to raw denim will know the effort to maintain that antique look is quite demanding.
The brand has also teamed up with four influential men to follow their denim experiences, dubbed the TURBOTECH™ EXPERIMENT. The line up includes, international DJ VICE, blogger Johnny Pinto, street artist Kai and comedian Josh Wolf.
Trend Themes
1. Revolutionary Aging Pants - The development of HUDSON Jeans Turbotech™ denim fabric provides a disruptive innovation opportunity in the fashion industry, allowing denim connoisseurs to achieve a vintage look in just 30 days.
2. Fabric Innovation - The creation of iSKO's futuristic Turbotech™ denim fabric opens up disruptive innovation opportunities in the textile manufacturing industry, providing new possibilities for personalized garments.
3. Personalized Denim - The use of Turbotech™ denim allows for a uniquely worn-in and personalized look, creating disruptive innovation opportunities in the consumer fashion industry.
Industry Implications
1. Fashion Industry - The introduction of Turbotech™ denim fabric presents a disruptive innovation opportunity in the fashion industry, as it allows for faster creation of vintage-style denim garments.
2. Textile Manufacturing Industry - The development of iSKO's Turbotech™ denim fabric offers disruptive innovation opportunities in the textile manufacturing industry, enabling the production of personalized and quickly aged denim.
3. Consumer Fashion Industry - The utilization of Turbotech™ denim fabric in consumer fashion provides disruptive innovation opportunities, as it offers individualized, vintage-style denim garments without the need for extensive aging.
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