The Bonobos Captain Plant It Collection Celebrates Earth Day
Michael Hines — April 23, 2011 — Eco
References: bonobos
Help the planet and look damn good while doing it with the Bonobos Captain Plant It collection. Bonobos has decided to celebrate Earth Day in the most fashion-friendly way possible this year by creating a capsule collection of shorts and pants that help both the environment and you should you ever get lost in it.
Each pair of pants and shorts in the Bonobos Captain Plant It collection is made from 100 percent organic cotton that was cut and sewn in Manhattan. How's that for American apparel? If that isn't enough to put a green smile on your face, Bonobos and Trees for the Future have teamed up to plant one tree for every pair of shorts and pants sold from the Captain Plant It collection.
Perhaps the best things about this entire collection are the wilderness survival tips sewn into the pockets that provide pointers on everything from navigating in the wilderness to fending off wild bears. If you're ready to make the world a greener place but don't want to get your hands dirty or risk fighting wild bears, you've definitely got to check out the Bonobos Captain Plant It collection.
Each pair of pants and shorts in the Bonobos Captain Plant It collection is made from 100 percent organic cotton that was cut and sewn in Manhattan. How's that for American apparel? If that isn't enough to put a green smile on your face, Bonobos and Trees for the Future have teamed up to plant one tree for every pair of shorts and pants sold from the Captain Plant It collection.
Perhaps the best things about this entire collection are the wilderness survival tips sewn into the pockets that provide pointers on everything from navigating in the wilderness to fending off wild bears. If you're ready to make the world a greener place but don't want to get your hands dirty or risk fighting wild bears, you've definitely got to check out the Bonobos Captain Plant It collection.
Trend Themes
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Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainability into all aspects of fashion production, from sourcing materials to retail.
2. Apparel Manufacturing - Disruptive innovation opportunity: Develop innovative manufacturing techniques that prioritize sustainability and ethical practices.
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