Growing obsession with making photos look 'antique'
Implications - Although recent years have seen a rise in high-resolution photography and tools, many people are becoming more partial to photography that takes on an antique look, with blurred edges, fuzzy images and faded coloring. This love for antique photography has created a renewed passion for the Polaroid photo as well as contemporary tools like Instagram that allow consumers to instantly turn their digital photos into "vintage" ones. Consumers are hardwired to appreciate nostalgic elements in products and advertising (nostalgia activates parts of the brain associated with feelings of pleasure), which explains why this direction in photography has grown -- and is growing -- so rapidly.
Trend Themes
1. Nostalgia - There is a renewed passion for vintage aesthetics, such as Polaroid photos and antique photography.
2. Living Photos - Apps such as Flixel are blurring the lines between video and photography with their cinemagraphs.
3. Social Media Filters - Facebook is implementing its own photo filters to compete with Instagram, proving that ideas can be borrowed from competitors in a highly competitive space.
Industry Implications
1. Fashion - Vintage and Polaroid-inspired photography trends are being reflected in fashion lookbooks and editorials.
2. Technology - Living photos and social media filters are disruptive innovations in the world of technology and digital media.
3. Advertising - The use of living photos and Instagram-inspired aesthetics in editorials and ad campaigns is a unique way to catch consumers' attention and create memorable content.
8 Featured, 69 Examples:
1,449,053 Total Clicks
Date Range:
Nov 11 — Apr 12
Trending:
Hot
Consumer Insight Topics:
