Ralph Lauren Denim and Supply Collection is Filled With Chic Basics
Souzan Michael — August 14, 2011 — Fashion
References: stylelist & fashionologie
Some designers are synonymous with classic, effortless style, and the Ralph Lauren Denim and Supply collection solidifies the designer's place on that list. The collection of jeans is split into three sections, each inspired by a different story: Into the Wild, The Lodge and The Wharf.
Ralph Lauren says that the Ralph Lauren Denim and Supply collection is inspired by "found vintage pieces" and styled in a "young, individualistic spirit."
The collection ranges in price from $39.50 to $298 USD, with "specialty jeans" coming in at under $200 and "core jeans" priced at under $100.
Stripes, classic jeans and simple cotton dresses make up this collection of everyday, wearable items. The legendary designer is sure to impress with his line of pieces that are right in his comfort zone. Doing what he does best, the Ralph Lauren Denim and Supply collection provides shoppers with everyday, quality basics.
Ralph Lauren says that the Ralph Lauren Denim and Supply collection is inspired by "found vintage pieces" and styled in a "young, individualistic spirit."
The collection ranges in price from $39.50 to $298 USD, with "specialty jeans" coming in at under $200 and "core jeans" priced at under $100.
Stripes, classic jeans and simple cotton dresses make up this collection of everyday, wearable items. The legendary designer is sure to impress with his line of pieces that are right in his comfort zone. Doing what he does best, the Ralph Lauren Denim and Supply collection provides shoppers with everyday, quality basics.
Trend Themes
1. Vintage-inspired Denim - Opportunities for designing denim lines that appeal to younger consumers looking for affordable, high-quality everyday pieces with a vintage aesthetic.
2. Story-inspired Collections - Opportunities to create clothing collections that are inspired by stories, themes, and concepts that resonate with consumers on an emotional level.
3. Affordable Specialty Clothing - Opportunities for creating specialty clothing lines that are affordable and cater to consumers looking for unique, high-quality items at an accessible price point.
Industry Implications
1. Fashion Design - Opportunities for fashion designers to create denim collections that resonate with younger consumers and offer vintage-inspired, story-themed, and affordable specialty pieces.
2. Retail - Opportunities for retailers to offer denim collections that cater to the growing demand for vintage-inspired, high-quality and affordable, story-themed clothing lines.
3. Marketing - Opportunities for marketers to create campaigns that connect with consumers by tapping into their emotional needs and desires for unique, affordable, and high-quality clothing options.
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