Kate Moss Liu Jo Campaign for the Bottom-Up Collection is Scorching Hot
Summer Luu — April 24, 2011 — Marketing
References: liujo.it & fashiongonerogue
The Kate Moss Liu Jo campaign features the hottest denim looks for the new spring collection of Bottom-Up.
The denim wardrobe aims to highlight the natural and raw femininity in every woman with a touch of glamour and shine. The denim designs fit all kinds of silhouettes, giving each gal that magic fit we are always trying to look for in a pair of trousers. Kate Moss wears a pair of Liu Jo jeans that enhances her sexy curves. She is also dressed in chic and sophisticated off-the-shoulder tanks and frilly frocks suited for elegant evening wear.
The sultry and drool-worthy Kate Moss Liu Jo campaign featuring the Bottom-Up collection was lensed by Mario Sorrenti.
The denim wardrobe aims to highlight the natural and raw femininity in every woman with a touch of glamour and shine. The denim designs fit all kinds of silhouettes, giving each gal that magic fit we are always trying to look for in a pair of trousers. Kate Moss wears a pair of Liu Jo jeans that enhances her sexy curves. She is also dressed in chic and sophisticated off-the-shoulder tanks and frilly frocks suited for elegant evening wear.
The sultry and drool-worthy Kate Moss Liu Jo campaign featuring the Bottom-Up collection was lensed by Mario Sorrenti.
Trend Themes
1. Denim-focussed Campaigns - Campaigns focusing on denim as a statement piece and highlighting the beauty in every woman can be a disruptive idea in the fashion space.
2. Magic Fit Enhancing Garments - Designing garments that enhance features and fit every type of silhouette can be a disruptive innovation opportunity for clothing brands.
3. Celebrity-endorsed Marketing - Marketing denim wear through celebrity endorsements can be a successful trend in the fashion space to attract more consumers.
Industry Implications
1. Fashion - Creating denim designs that emphasize natural and raw femininity and fit all body types is an opportunity for clothing brands.
2. Modeling - Modeling campaigns specifically for brands' Bottom-up denim collections can be a unique angle for models and photographers looking for creative projects.
3. Advertising - Advertising denim wear through celebrity endorsements can be an effective strategy for fashion brands looking to increase sales and brand recognition.
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