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Couture Jeans

Clean the Sky - Positive Eco Trends & Breakthroughs

The Marc by Marc Jacobs Denim Line Makes Classic Blues Hotter than Ever

— July 31, 2011 — Fashion
A good pair of jeans is an absolute wardrobe staple and this season, the Marc by Marc Jacobs Denim line would make a great addition to any fashionista's denim collection. The fashion house has often featured denim pieces and sent jeans down the runway, but this will be the first complete denim collection from the American designer.

There are currently nine styles of jeans in 12 washes available in the Marc by Marc Jacobs Denim collection, including a dark-wash trouser jean and an olive-shaded skinny jean. The Marc by Marc Jacobs label will sell its jeans at a price point of $138 to $228.

Marc by Marc Jacobs is a diffusion line to the luxurious contemporary fashion house Marc Jacobs. The denim collection is a reflection of a line that is always truly ahead of the trends.
Trend Themes
1. Designer Denim - The rise of designer denim collections presents an opportunity for luxury brands to capitalize on the popularity of jeans among fashionistas.
2. Complete Denim Collections - The introduction of complete denim collections by fashion designers opens up new possibilities for showcasing their creativity and expanding their brand offerings.
3. Premium Denim Pricing - The demand for premium denim at higher price points suggests an opportunity for luxury brands to position themselves as providers of exclusive and high-quality jeans.
Industry Implications
1. Fashion Retail - The growing popularity of designer denim collections creates opportunities for fashion retailers to curate and promote a wider range of jeans options.
2. Luxury Fashion - The emergence of complete denim collections allows luxury fashion brands to leverage their brand prestige and cater to fashion-conscious consumers seeking unique denim pieces.
3. Denim Manufacturing - The demand for premium denim at higher price points provides an incentive for denim manufacturers to improve production techniques and source high-quality materials to meet the expectations of luxury brands.
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