Diptyque's Aromatic Jewelry Helps to Take Favorite Scents on the Go
Laura McQuarrie — September 13, 2019 — Fashion
References: diptyqueparis & allure
Diptyque's popular Eau Rose, Do Son and Tam Dao scents can now be experienced through aromatic jewelry that is infused with perfume and clasps at the wrist. While there are plenty of perfume-infused jewelry pieces on the market, this wearable design by Diptyque sets itself apart with customizable elements.
The elegant black and white design comes packaged as one long rope, meaning that it can be wrapped as many times as desired and cut to the desired length. The $90 wrist jewelry piece from Diptyque is said to come with enough material to make about 30 bracelets.
As an alternative to sprays and roll-on scents that are applied directly to a part of the body, consumers are exploring portable fragrance products that are more like adornments that can easily be added or removed from an outfit.
The elegant black and white design comes packaged as one long rope, meaning that it can be wrapped as many times as desired and cut to the desired length. The $90 wrist jewelry piece from Diptyque is said to come with enough material to make about 30 bracelets.
As an alternative to sprays and roll-on scents that are applied directly to a part of the body, consumers are exploring portable fragrance products that are more like adornments that can easily be added or removed from an outfit.
Trend Themes
1. Perfume-infused Jewelry - Diptyque's customizable perfume-infused jewelry presents an opportunity for the beauty industry to create personalized scent experiences.
2. Wearable Fragrance - The rise of portable fragrance products opens doors for companies to develop innovative ways to incorporate scent into clothing and accessories.
3. Scented Accessories - The popularity of scented accessories offers a disruptive innovation opportunity for fashion brands to merge fragrance and jewelry.
Industry Implications
1. Beauty - Beauty brands can explore the creation of customizable perfume-infused jewelry to tap into the demand for personalized scent experiences.
2. Fashion - The fashion industry can embrace the trend of wearable fragrance by integrating scent into clothing and accessories.
3. Jewelry - Jewelry brands can seize the opportunity to combine fragrance with accessories to create unique scented jewelry pieces.
6.7
Score
Popularity
Activity
Freshness
