YTV Network's Social Experiment Video Makes Smokers Question Health
Laura McQuarrie — August 12, 2014 — Lifestyle
References: uthtime.in & en.rocketnews24
This social experiment video from India's YTV Network causes smokers to question why they keep up with the nasty habit. In the video, a young boy approaches adults who are smoking and asks them for a cigarette. While some are quick to hand one over, others are more conflicted, especially when the boy starts asking questions.
The stunt video causes one guy to put out his cigarette in the midst of talking to the boy, and many others to make arguments to deter the kid from smoking, especially since many of the adults know that it is harmful for themselves, as well as those around them. The social experiment was devised in response to a new study that suggests that smoking in front of kids is not only harmful because of second hand smoke, but it also encourages them to pick up the habit.
The stunt video causes one guy to put out his cigarette in the midst of talking to the boy, and many others to make arguments to deter the kid from smoking, especially since many of the adults know that it is harmful for themselves, as well as those around them. The social experiment was devised in response to a new study that suggests that smoking in front of kids is not only harmful because of second hand smoke, but it also encourages them to pick up the habit.
Trend Themes
1. Anti-smoking Campaigns - The success of this social experiment video showcases an opportunity for businesses to invest in anti-smoking campaigns that emphasize the dangers of smoking in front of children.
2. Socially Responsible Marketing - By creating marketing campaigns that emphasize business' social responsibility, companies can encourage more responsible behavior by consumers.
3. Youth Empowerment Initiatives - Initiatives that empower youth to take a stand against harmful habits, like smoking, can be effective in creating lasting change.
Industry Implications
1. Healthcare - The healthcare industry can implement more preventative measures and create more interventions to decrease smoking in children.
2. Advertising and Marketing - The industry can promote ethical marketing tactics that discourage smoking and improve social outcomes.
3. Non-profit Organizations - Non-profit organizations can implement anti-smoking campaigns and outreach programs to encourage education and combat smoking in children.
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