This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams
Laura McQuarrie — October 10, 2016 — Marketing
As part of its work for Breast Cancer Awareness Month, Havas Chicago is running a unique health campaign called #CheckYoSelf. This campaign to educate and encourage both women and men to give breast self-exams is being supported by a window display that is filled with large balloons that have been decorated in a way that resembles breasts. The arresting windows of the bounce house invites people to: "Play with ours. Check yours."
Each time the #CheckYoSelf hashtag is used, Havas Chicago will make a donation to FAB-U-WISH and The Pink Agenda, which is a nonprofit launched by Giuliana Rancic.
While illness is anything but pleasant, medical marketing campaigns of this nature use humor and lighthearted messaging as a means to catch the eyes of people passing by and hopefully inspire them to take steps towards prevention.
Each time the #CheckYoSelf hashtag is used, Havas Chicago will make a donation to FAB-U-WISH and The Pink Agenda, which is a nonprofit launched by Giuliana Rancic.
While illness is anything but pleasant, medical marketing campaigns of this nature use humor and lighthearted messaging as a means to catch the eyes of people passing by and hopefully inspire them to take steps towards prevention.
Trend Themes
1. Health-focused Marketing Campaigns - Companies can use humor and lighthearted messaging to catch people's attention and inspire them to take preventative health measures.
2. Interactive Advertising - Using interactive installations such as bounce houses or window displays can be an effective way to engage with potential customers or clients.
3. Social Media-driven Donations - Pairing a social media campaign with charitable donations is a powerful way to engage consumers while supporting a good cause.
Industry Implications
1. Marketing and Advertising - Marketing and advertising companies can take inspiration from Havas Chicago's use of interactive installations and lighthearted messaging for health campaigns.
2. Nonprofit and Charitable Organizations - Nonprofits and charitable organizations can leverage social media-driven campaigns to increase awareness and donations for their cause.
3. Healthcare and Wellness - The healthcare and wellness industry can partner with marketing and advertising firms to reach a broader audience and promote preventative health measures in a fun and engaging way.
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